In today’s social-savvy society, the phrase “your reputation proceeds you” is limited to the few and famous no longer, as any and every interesting piece of content is instantly spread across the Web within minutes, literally.
If you are making your way up your industry ladder, you will most likely get ‘googled’ hundreds of times throughout your career during meetings, interviews, conventions, speaking engagements, or whenever you so happen to drop a business card on a new contact. You want to come out smelling like roses, don’t you?!
There are two major areas of discipline in search engine optimization: on-page SEO, which includes keyword usage on your website’s meta data and actual content, and off-page SEO, which is how you connect your website with the rest of the Web. This post deals with the latter, with a specific off-page SEO strategy that has proven its worth.
Read this article: How to Optimize a Press Release: Off-Page SEO
(image from http://internetmarketingonlinecourse.org)
2011: Good riddance. We appreciate you, but your SEO loins were fickle, your algorithm updates were disorienting. We hope for a 2012 full of predictability and fruitfulness for quality sites.
Here are a few ways to make your SEO dreams come true in 2012.
Read this article: 5 New Year Resolutions Every SEO & Business Owner Should Make in 2012
Everyone over here at Volacci holds a Google Analytics IQ certification, and everyone studied in different ways and to various levels in order to achieve it. We came away with a well-rounded approach to studying, taking and passing the Google Analytics IQ test. Here are a few points we compiled to help you study for and pass the test.
Read this article: Google Analytics IQ Test: How to Study, Take and Pass
We can’t think of a better holiday present you can give your website than to make sure that each piece of content is as optimized as it can be. From your About Us page to blog, the following is an optimization wish list of items you need to cross off before you hit the publish button.
Read this article: How to optimize the jingle bells out of content
Internal linking is an SEO buzzword, I know, but only a small percentage of websites actually execute a strategic internal linking structure that works. It is the act of linking to a page within your domain. Internal linking should take two forms on every website:
Read this article: 4 Internal Linking SEO Strategy Must-Knows
Setting up your site architecture properly will help improve your overall SEO, if it's done correctly. Here are 5 tips that will help your Drupal site improve it's SEO.
Read this article: 5 Internal Site Architecture Tips Fit for Humans, Crawlers & Mothers-in-Law
The title tag is and always has been one of the most important factors for on-page optimization. While there are no silver bullets in SEO -- not one single thing that will drive your entire site up in the rankings -- writing optimized title tags often generates quick and significant results.
Read this article: 4 Ways to Optimize Title Tags: Page Title Optimization
Client testimonials are always a great way to validate the declarations of excellence you reverberate throughout every communication channel you use. Although they can seem a little partial, testimonials can have influence over people on the fence about your product or service.
Testimonials can also provide potential customers and clients with more insight into your work and how you do it. If gathered correctly, your testimonials should be relevant, believable, trust-generating, and support your success statements. They should also push a few more hesitant searchers over to your side of the fence. Are your testimonials helping you convert more? Do you know how to get great client testimonials from your raving fans?
If you answered ‘No’ either of those questions, please join me after the jump to get advice on how to get great testimonials to work for you.
Read this article: How to Get Great Testimonials to Work for You
Yes, Harry Potter. I just wanted to say "goodbye" but only for now.
To reflect on the memories you’ve given us over your term at Hogwarts (and maybe some before and after), we take this moment to honor your contribution to the imaginations of millions everywhere by talking about the magic of conversions.