Writing content is a crucial aspect for any online business. As the Web grows, so does the necessity of three content types that need to be flowing from the fingers of your writing staff: on-page website content, blogging, and article marketing; The proverbial “Cerberus” of online content creation. Each piece should work together to walk a visitor in and through your process, and each piece is an opportunity to create a positive impression and relationship.
The end goal of online content is to turn visitors into raving fans of your business by becoming loyal fans, lifetime customers, and brand ambassadors. Here is a look at how to best utilize the “Cerberus” of SEO writing: