News can be pretty bleak these days. So many corporate giants are falling left and right, you would think everyone was named David around here. Analysts are focusing on the fact that this year many be the first that the U.S. search advertising growth slows below 20% annually. Yet most estimates predict an uptick at a slow and steady rate. An eMarketer report released Tuesday suggests a not-too-grim future for the U.S. online search advertising industry. There is a growing sentiment that marketers will actually rely more on search marketing as many companies become very cautious about their budget spending and look for efficient methods that yield substantial ROI that proves that the campaign is working.