Most small companies who come in for a consultation want traffic and search results yesterday. They want rankings and they want it with their coffee. Patience is a keyword in SEO. Results don’t happen overnight, unless you use the dark arts of SEO... and want to get banned from the Internet. Banned from the Internet!?! That’s heavy!
One of the most consistently ignored areas in small businesses is the time and effort dedicated to creative marketing. Time and effort get even more condensed during recessionary periods and there is more urgency placed on producing results. It can be a challenge to turn results around swiftly because SEO is not a short-term investment. But if you are capable of pumping some creative juices into developing relevant media for your site, you can provide a boost to your rankings quickly.