When SEO is (nonchalantly) mentioned, a few obvious things immediately pop into your mind, such as: Google rankings, link building, conversion rates, and Volacci (OK, I added the last one). While all of these elements are detrimental to your campaign’s success, there is another element that always gets ignored like the smart kid in dumb class: copywriting.
When building an authoritative site, you will want to optimize your copywriting content. It is very effective in getting Google’s attention, but you should also optimize for your human readers as well. I tend to use a ton of metaphors and pop cultural references to draw in the reader’s attention and get them hooked. It is a delicate balance between using the right amount keywords and training the reader to finish your blog post, article, or call to action.
Some writers write first and then optimize later, while other optimize as they go. There are different methods for different writers, whatever works for you. What works fo me, however, are five SEO copywriting tips that have made many of Volacci’s client websites successful. SEO copywriting tips after the jump..