seo basics

Lost?

The Internet is a big place. What you thought was once there might no longer be. Trippy, isn’t it? Sometimes it is necessary to move, delete, update or change your website or its URL. A 301 redirect sends a user from an old homepage to a new URL.

It’s a lot like forwarding your mail but, instead, it forwards those accessing your site. The code “301” is interpreted as “moved permanently” (“302” is temporarily) to a new location. It’s the most efficient and search engine friendly method for web page redirection. 301 redirects aren’t penalized by search engines like some other types of redirects are.

In search engine optimization, the most important animal is the spider. If you happen to read this blog on a regular basis, you may have heard me fondly refer to the search engine spiders quite often and how they crawl your site. If you aren’t quite clear on what a search engine spider is, you may find my consistent references quite creepy. I would like to take this time to weave the web of clarity on search engine spiders and (possibly) lower the level of creepiness that spiders bring you.

If you are implementing an SEO campaign for your company’s website, then you are always looking for ways to climb to the top of the search engine rankings. Even the beginners know that you have to the a good, sturdy rope to even begin, and that’s where on-page SEO comes in: Link building, keyword optimization, and getting those tags plugged with the right copy will slowly and steadily get you up the cliff. But if you want to have a little extra boost, you may want to look at other ways to help your SEO efforts. You should always submit your website to directories.

Search Engine Optimization can be very versatile in a variety of different ways. The application of SEO depend on the objectives of your business and the benefits you desire. The impact of your objectives may even yield benefits you hadn’t intended, and may not have even known were possible. There are primary applications for SEO and reasons to use them for your business. It is very important that you choose the right objectives before implementing any SEO strategy. Let’s look at six different objectives that SEO can execute and how they will impact your business.

You can use SEO for raw traffic on your website. You want to use this objective when you can monetize traffic without actions or financial transactions on your site. Concentrate your efforts on great content and use keyword-based optimization only as a secondary method to confirm your titles and headlines of the work you create. This will optimize your accessibility throughout the site to earn a high volume of traffic and success with long tailed queries. Make sure your articles are easy to share and optimized for viral spreading by employing good on-page optimization. This objective is a starting point for businesses just joining the SEO world and need some training wheels-per say.

SEO for e-commerce sales focuses on driving relevant traffic to your site to shop and boost your sales. This objective is used when you have products and/or services for sale on your site. It primarily is focused on monetized traffic and often yield very high conversion rates, when applied correctly. Pay-per-click is an excellent way to test the efficacy and potential ROI of keyword targets you choose and find out if they are providing traffic and conversion appropriately. You may find that the more specific the keyword, including your brand or product name, the more likely your visitors will purchase. This objective also involves some serious link building and highly optimized content. If you would like to know more, please read on...