seo basics

301 Redirects Explained


The Internet is a big place. What you thought was once there might no longer be. Trippy, isn’t it? Sometimes it is necessary to move, delete, update or change your website or its URL. A 301 redirect sends a user from an old homepage to a new URL.

It’s a lot like forwarding your mail but, instead, it forwards those accessing your site. The code “301” is interpreted as “moved permanently” (“302” is temporarily) to a new location. It’s the most efficient and search engine friendly method for web page redirection. 301 redirects aren’t penalized by search engines like some other types of redirects are.

Read this article: 301 Redirects Explained

Five Essential SEO Elements

When implementing SEO on your website, there are certain elements that are essential to optimize for success. If your site is new to the web and needs to be found, here are the five most essential elements on your site that need SEO attention:

1. Meta Title Tag

This may be the most important element you optimize for your site. The Meta title tag should use text for each page that is relevant to your site, including the use of your most important keyword. This tells the search engines what your site and its pages are about, as well as what keyword you want to rank for.

Read this article: Five Essential SEO Elements

What Is A Search Engine Spider?

In search engine optimization, the most important animal is the spider. If you happen to read this blog on a regular basis, you may have heard me fondly refer to the search engine spiders quite often and how they crawl your site. If you aren’t quite clear on what a search engine spider is, you may find my consistent references quite creepy. I would like to take this time to weave the web of clarity on search engine spiders and (possibly) lower the level of creepiness that spiders bring you.

Read this article: What Is A Search Engine Spider?

Three Common SEO Errors

There is a learning curve with Search Engine Optimization, and everyone has come to terms with it. There is a small threshold of acceptance when a website makes a few mistakes along the way of mastering the world of search. However, that does not mean you shouldn’t heed the wisdom of your predecessors and avoid some basic mistakes that many neophytes makes with their website.

1. Splash Pages

A splash page, or landing page, is the first page a visitor sees when they land on your website. Most splash pages utilize a flash animation with an accompanied “click here to skip” button, or a large static graphic that overpowers your screen. The main reason why splash pages are not recommended is that they are usually not optimized for search engines to crawl for rankings. There is little readable content or links for the spiders to index and therefore will show little to no interest in the page at all, resulting in very low rankings.

Read this article: Three Common SEO Errors

Why You Should Submit To Directories

If you are implementing an SEO campaign for your company’s website, then you are always looking for ways to climb to the top of the search engine rankings. Even the beginners know that you have to the a good, sturdy rope to even begin, and that’s where on-page SEO comes in: Link building, keyword optimization, and getting those tags plugged with the right copy will slowly and steadily get you up the cliff. But if you want to have a little extra boost, you may want to look at other ways to help your SEO efforts. You should always submit your website to directories.

Read this article: Why You Should Submit To Directories

What to do with image links

It is rare that you will have image links in your navigation bar, but if you do have them be sure and include the text links too. When the search engines index your website be sure that they see the text links first, and you can ensure this by putting them first in your code. Because the search engine spiders won't follow more than one link to the same page, it's always best for them to see the text link first so that they index that one.

Read this article: What to do with image links

Contact Details

As you analyze your website for optimum user experience you must not for get to make your contact information easily accessible. Having your contact information visible makes it easy for your visitors to reach you and it also shows them that you are there for them if they need you.

Read this article: Contact Details


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