Paid Search, or PPC, is one of the many services Volacci offers its clients. The ads created for Google's search results are one of the most essential elements of any PPC campaign. In our experience, we find that more clients than not are initially confused about how these ads work for them. What follows is a video of Nundu Janakiram, one of Google's product managers, explaining how Google search ads work and how they can be beneficial to Google users. Enjoy!