Perfect Timing for Product Launch
It's important to launch a product when it's ready-- not when you're ready. Unfortunately, you only get one product launch and if you wait until the product is “perfect”, you could end up with a me-too offering--or never launch at all! On the other hand, launch too early and you risk disappointing your customer and damaging your brand. Here are four things to take into account when you are planning to launch your product.