Volacci Introduces Iris to “Shed New Light” on Internet Marketing Campaigns

Complete Transparency into SEO Campaigns Brings New Openness for SEO Customers

Austin, TX – April 6, 2010 – Volacci, the search engine marketing company that leverages Drupal content management system technologies to create customers from Web visitors, announces a comprehensive new offering called Volacci Iris, which enhances SEO campaigns with extensive reporting and event tracking. Manage and monitor details of Internet marketing campaigns, from keywords to analytics, with a Client Portal that centralizes all of a company’s activities in one easy-to-understand dashboard. Event tracking, such as marking recent updates to Google’s algorithm or tweaking messages on a client’s home page, displays how these changes affect search engine ranking and website visitors.

“Clients can determine what effect recommended changes have on website traffic, then chart the event with search engine ranking and Google Analytics results,” said Ben Finklea, CEO of Volacci. “Knowing what works and what doesn’t work in a campaign and measuring the impact on website traffic gives clients deep insight into the success of our efforts. This transparency allows us to be held radically accountable for our clients’ search marketing results.”

Iris tracks search engine page rankings (SERPs) for user-selected keywords, monitors fluctuations in keyword rankings over time, and stores ranking data for a six-month rolling view. Iris then compares your website’s results side-by-side with competitors.

Integration with Google Analytics meshes user engagement metrics with search engine page rank data to create historical line graphs that give a more complete picture of how SERPs are driving traffic to your website over time.

Iris provides impressive reports that can be automated to show campaign results on a daily, weekly, monthly, or quarterly basis. Keep everyone in the loop by scheduling reports for automatic e-mail distribution on things like keyword history, link building, overall ranking results, and Google Analytic information including top referrers, top landing pages, and other traffic sources.

“Companies invest significant time and money in campaigns with SEO firms that do not want to be held accountable for their efforts and results,” adds Ben Finklea. “Iris is a massive injection of integrity into the SEO world and I couldn’t be prouder that Volacci is bringing this transparency to our clients. Look for us to continuously add and improve Iris in the months ahead.”