Powerful Tool Provides Tips & Best Practices of Drupal SEO Austin, TX and Burlington, MA- – November 29, 2011 – Volacci, the search engine marketing company that leverages Drupal content management system technologies to create customers from Web visitors, announces in conjunction with Acquia, the enterprise guide to Drupal, the open Beta release of the Drupal SEO Grader - a powerful new tool available to website owners feeling overwhelmed with their marketing efforts after years of ever-increasing SEO complexity. “Priced right (free to Acquia hosting customers), site owners will notice a new tool on their hosting dashboards that evaluates their site, tracks the SEO score, and advises what should be done to improve rankings in the search engines,” said Ben Finklea, CEO of Volacci. “The Drupal SEO Grader requires no setup or configuration. Customers' sites will automatically be evaluated and scored periodically, creating powerful historical data that is available at their fingertips.” "Acquia collaborated with Volacci to create a breakthrough SEO Grader," said Dries Buytaert, Acquia's Chief Technical Officer and the founder of the Drupal project. "Drupal site owners can maximize their organic search traffic and improve their overall visitor experience." Functionality of the Drupal SEO Grader The Drupal SEO Grader analyzes your website and grades it against SEO best practices. The real value to website owners comes next as the Grader detects the site configuration and gives tips and strategies that are specific to that particular Drupal installation. These are not generic suggestions; rather, it's like having a Drupal SEO specialist advising you. This functionality is only possible because the tool operates behind the scenes using Acquia's new Insite technology. Volacci has agreed to provide regular updates to the service. "When a new algorithm arrives at Google, the Drupal SEO Grader will alert you to what's needed to keep your site at the peak of optimization," said Finklea. "The built-in alert system allows you to set up alert levels based on severity so you can effortlessly keep track of changes in the SEO world and make sure that your site stays up-to-date." The SEO recommendations come in five flavors:
• Page Structure evaluates how the site's content is set up. It looks for duplicate content and critical modules that affect a site's structure, such as Page Titles, Google Analytics setup, and Clean URLs.
• Crawlability determines how easily the Google spiders can access the content on your site, including the XML Sitemap.
• Findability looks at things like the presence of "Like" buttons and overuse of Flash - an SEO killer.
• User Experience reports on common needs like content freshness, page speed, and Spam prevention.
• Best Practices looks at things that aren't SEO-related but make a site easier to market, such as conversion testing and the presence of usability features.
The Drupal SEO Grader is already available to all Acquia customers. A free trial to Drupal 6 & 7 users is also available. For more information about the Drupal SEO Grader and to sign up for a free 30-day trial, visit http://www.acquia.com.
About Volacci Volacci combines Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and Conversion Rate Optimization (CRO) to market profitable websites and create customers on the web. Volacci services include planning, implementation, training, and analytics. The firm took more than 200 websites to new levels of success, across industries as varied as publishing, software, retail, law, real estate, and Fortune 500 companies. In 2007, Volacci developed the popular Drupal SEO Checklist module, with over 10,000 installations. The recent book by Volacci CEO Ben Finklea, "Drupal 6 Search Engine Optimization," is a step-by-step guide for ranking high in search engines with professional tips, modules, and best practices for Drupal web sites. Volacci is an Acquia certified partner. Work with Volacci and expect your website to be humming with happy visitors, consistent growth, and a predictable revenue stream. Please find Volacci on the web at https://www.Volacci.com or call (512) 989-2945. About Acquia™, the enterprise guide to Drupal Acquia empowers enterprises with the open-source social publishing system Drupal. Co-founded by Drupal's creator in 2007, Acquia helps customers manage their growth and scale their online properties with confidence. Acquia's products, cloud infrastructure, and support enable companies to realize the full power of Drupal while minimizing risk, as it's done for nearly 1,500 enterprise customers including Twitter, Al Jazeera, Turner, World Economic Forum, Stanford University, New York Senate and NPR. See who's using Drupal at http://drupal.com/showcases, and for more information please visit http://www.acquia.com or call 888-9-ACQUIA. ###