Volacci’s Josh Ward Presents ‘Selling Drupal’ & ‘Conversion Rate Optimization’ at DrupalCamp LA2010

Pre-Conference Training on Drupal SEO Conducted by Volacci Austin, TX – August 2, 2010 – Volacci, the Web conversion company that leverages semantic web and content management system (CMS) technologies to create customers from Web visitors, announces that Josh Ward, VP of Business Development & Relationship Management, will be presenting at DrupalCamp LA 2010 on August 7 – 8. Prior to the conference, Josh will conduct an interactive training session on Friday, Aug. 6th from 8AM – 5:00 PM PDT, to cover essential Drupal SEO tools such as on-page optimization; keyword research; and sitemaps, robots, and RSS. “Volacci clients generate more leads and gain profits from their website using the multiplier effect of improvements across Search Engine Optimization (SEO), Pay Per Click (PPC), and conversion rates,” said Ben Finklea, CEO of Volacci. “Josh will share strategies for creating great online experiences that generate profits for businesses. Speed, content, and user experience are critical for effective SEO and online conversion.” The “2010, the Year of Conversion Rate Optimization (CRO)” session will discuss how to take search engine optimization to a higher level. Josh will relate a customer case study on how even simple, conversion-focused adjustments to a previous, well-executed SEO initiative gave his client, an online retailer of health and wellness products, a 40-50% improvement in conversion, even in the off-season. He will present the seven things that companies must do to increase the conversion rate of Drupal websites, including keeping Web visitors engaged, calls to action, and establishing A/B and multivariate testing. In “Selling Drupal” attendees will learn best practices for a Drupal sales methodology and process. The session will focus on developing and executing a strategy to bring in a constant flow of leads and customers, filling the sales pipeline with quality leads, and communicating the unprecedented benefits of Drupal. Discussions will center on how to qualify leads, good vs. bad customers, defusing sales objections, and other techniques for growing your business. Josh Ward directs sales and the alliance partner program for Volacci. He guides clients to gain maximum advantage from SEO, advertising, and conversion rate optimization (CRO). Josh’s experience includes design, implementation, and administration of software, servers, and networks, including for complex, technical and engineering tasks. Josh is a frequent speaker at industry events and gives training classes on Drupal and SEO. DrupalCamp Los Angeles takes place August 7 – 8, 2010 at the Engineering Quad at the University of Irvine in California. Drupal is a free, open source software package to easily publish, manage, and organize a website. The pre-conference training will take place at Club Corp in Costa Mesa. For directions and to register visit: http://volaccitrainingseo.eventbrite.com/. About Volacci Volacci combines Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and Conversion Rate Optimization (CRO) to market profitable websites and create customers on the Web. Volacci services include planning, implementation, training, and analytics. The firm took more than 200 Web sites to new levels of success, across industries as varied as publishing, software, retail, law, real estate, and Fortune 500 companies. In 2007, Volacci developed the popular Drupal SEO Checklist module, with over 10,000 installations. The recent book by Volacci CEO Ben Finklea, "Drupal 6 Search Engine Optimization," is a step-by-step guide for ranking high in search engines with professional tips, modules, and best practices for Drupal web sites. Work with Volacci and expect your website to be humming with happy visitors, consistent growth, and a predictable revenue stream. Please find Volacci on the web at https://www.Volacci.com or call (512) 989-2945. ###