Volacci’s Josh Ward Delivers Conversion Rate Optimization Techniques at DrupalCamp Toronto

Persuading Site Visitors to Take Action Maximizes Revenues Austin, TX – October 13, 2010 – Volacci, the Web conversion company that leverages semantic web and content management system (CMS) technologies to create customers from Web visitors, announces that Josh Ward, VP of Business Development & Relationship Management, is presenting at DrupalCamp Toronto on October 15-16, 2010. His presentation, “2010, The Year of Conversion Rate Optimization (CRO),” will show attendees how to take Search Engine Optimization (SEO) to the next level and gain 40 – 50% improvement in conversions, increasing a company’s bottom line. “Conversion Rate Optimization is the art and science of persuading your site visitors to take action, such as making a purchase, offering a donation, or subscribing to a newsletter,” said Ben Finklea, CEO of Volacci. “Volacci employs a variety of techniques that Josh will discuss that transform your website into a persuasive, profitable machine.” Josh’s presentation takes place on Saturday, October 16, from 11:00 AM – 12:15 PM and covers how to keep website visitors engaged, calls to action, A/B and multivariate testing using Google Website Optimizer, and the multiplier effect from improvements across SEO, Pay Per Click (PPC), and Conversion Rates. Later at 12:15 PM, Josh Ward will appear in a Birds of a Feather session delivering tips for selling Drupal. His discussion, “If You Give the Milk Away For Free, They’ll Buy The Cow,” focuses on improving the Drupal sales method and process and generating a constant flow of qualified leads. Josh Ward directs sales and the alliance partner program for Volacci and is a frequent speaker at Drupal conferences. Josh’s experience includes design, implementation, and administration of software, servers, and networks, including for complex, technical and engineering tasks. DrupalCamp Toronto is an annual conference organized by the Toronto Drupal Users Group to unite and improve the Drupal community in the Greater Toronto Area. The conference will be held in the Bram & Bluma Appel Salon at the Toronto Reference Library at 789 Yonge Street. About Volacci Volacci combines Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and Conversion Rate Optimization (CRO) to market profitable websites and create customers on the Web. Volacci services include planning, implementation, training, and analytics. The firm took more than 200 Web sites to new levels of success, across industries as varied as publishing, software, retail, law, real estate, and Fortune 500 companies. In 2007, Volacci developed the popular Drupal SEO Checklist module, with over 10,000 installations. The recent book by Volacci CEO Ben Finklea, "Drupal 6 Search Engine Optimization," is a step-by-step guide for ranking high in search engines with professional tips, modules, and best practices for Drupal web sites. Work with Volacci and expect your website to be humming with happy visitors, consistent growth, and a predictable revenue stream. Please find Volacci on the web at https://www.Volacci.com or call (512) 989-2945. ###