Drupal 8 : with the new core enhancements, marketers can execute more effective marketing campaigns by delivering personalized content segmented by audience, language, and device type. You can develop relevant content that improves SEO, drives users to your website, creates leads, and results in more sales.
Read this article: 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
Earlier this year, I posted a blog about Must-Attend Drupal Events of 2014; it was fairly well received so I figured I'd work on a similar list for the 2015 Drupal events.
Read this article: Must-Attend Drupal Events of 2015
On Sept 15, 2014, Searchmetrics released their 2014 Ranking Factors Study. In it, they analyzed 10,000 search results and created correlations between characteristics of websites and their rankings. In other words, webites that rank high, do x. Sites that ranks low, do y. For this blog post, I’m leaving out things like Backlinks (factor 4, 9, 12, etc.) because - as far as I know - there just aren’t that many modules or settings that can help you with it.
Now, with all the usual caveats about correlations not...
Read this article: Top SEO Factors for Drupal in 2014
Volacci and Net-Results have partnered to make it easy to create dynamic web experiences on the Drupal platform.
Read this article: About Our Partnership with Net-Results
Erik Wagner, Program Manager at Volacci, walks you through the steps of installing Google Tag Manager and Universal Analytics on your Drupal website.
Read this article: Installing Google Tag Manager and Universal Analytics on your Drupal Website
Grant Kruger wrote on mmt.org that his website would skip upgrading to Drupal 7, and would instead jump straight from Drupal 6 to Drupal 8. While it might work for some companies, it's not something we'd recommend for most organizations. Here's why.
Read this article: The Marketing Value of Upgrading to Drupal 7 ASAP
Duplicate content isn’t just annoying and inconvenient— it’s bad for your SEO, and it’s very easy to accidentally create duplicate content on a Drupal site. Fortunately, there's a Drupal module that can fix the problem, no sweat.
Read this article: Fixing Duplicate Content in Drupal
Crawl errors are the bane of every digital marketer-- they seemingly pop up over night and their numbers grow exponentially. Luckily for Drupal marketers there a number of techniques that you can employ to minimize the number of crawl errors that occur and fix the newly created crawl errors on your website. However, before we get started, let's first review a few common crawl errors that you're likely to run into.
Page Not Found - Hard 404 Errors
The hard 404 error is usually the most...