Social media needs to be a part of your search engine optimization strategy. While the level of involvement in social media can be determined by your market and your customers, ignoring social media is no longer an option.
[Photo credits: Ben Finklea, Jan 2017. Photos captured from iPhone video shot at Texas Grappling Challenge Brazilian Jiu-Jitsu tournament in Cedar Park, Texas.]
My Drupal developer friends and I (like any friendship) don’t always see eye-to-eye. While we have much in common—we both want stylish, high-performing websites—in some areas our goals are different. This can create the appearance of conflict. However, after working through the issues (or hitting the mats, as they say in Brazilian Jiu-Jitsu), we can find common ground and mutual respect.
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Decoupled—or “headless”—content management systems have been trending in the last few years. This web development strategy, in its most basic form, is a “write once, publish anywhere” technology that separates the content from the presentation layer. Well, um...what the heck does that mean? It means that you can publish a piece of content and then use different systems to display that blog post on a computer, a mobile device, a voice-based system like Amazon’s Alexa, or even a smart watch. Basically, it allows developers to write to many different platforms without having to tediously...
“By failing to prepare, you are preparing to fail.” Benjamin Franklin
This age-old advice from Benjamin Franklin is applicable in many situations but is a clear truth when you are upgrading or migrating your website to Drupal 8. The fact is: if you do not plan for SEO in your website transition, you will see a drop in Google rankings and traffic.
DrupalCon Baltimore was my 14th DrupalCon and it was a very interesting and eye-opening experience. The Drupal community is maturing just as Drupal as a content management system is maturing. I saw a lot of the same people that I’ve seen for years and I met a lot of new people, too. Though I haven’t seen the actual numbers, I felt like it was a bit smaller than last year. (edit: It wasn't. Drupalcon grew by 5%. Hat tip to...
Two of the biggest retailers in the world are getting together. This morning, Amazon.com, the juggernaut that continues to put massive pressure on brick-and-mortar retailers, announced that it is buying Whole Foods, the popular, high-end organic foods grocer.
Both companies are major stakeholders in the Drupal ecosystem: Amazon made an investment in Acquia in 2014, and much of Acquia’s hosting infrastructure relies on Amazon Web Services. Whole Foods...
Getting faster page load speeds isn’t just about increasing your Google rankings. It’s about improving customer satisfaction and gaining new revenue. Using tools specific to Drupal along with other universal actions, you can reach your marketing goals faster than ever.
It’s no secret that page loading speed matters to Google rankings. Speed became a ranking factor in 2010 and since that time, developers and marketers have been looking for ways to increase it. Google cares about page speed because the search engine is focused on delivering the best onsite user experience possible. As...
I hope you will be attending DrupalCon 2017 next week in Baltimore. This a great opportunity to update your Drupal knowledge and network with others. It’s also your chance to sign up for a special, two-hour training session on Drupal 8 SEO which is free to Drupalcon attendees.
I will be holding a Drupal 8 SEO Hands-On Seminar beginning at 15:45 on April 25 in room 321 at the Baltimore Convention Center. We will do the most important on-page optimizations that I’d execute for a Volacci SEO...
Drupal is phenomenal for SEO. When you use Drupal 8 for your content management system, you have a powerful tool to rock search engine optimization. I’ve worked in Drupal for 12 years and I’ve experienced firsthand how quickly search engines respond to a well-optimized Drupal website. I’ve seen customers triple their traffic in weeks after upgrading from another platform. I’ve seen competitive advantages from site-wide optimizations like RDF or AMP that put my clients on the cutting edge of SEO because they use Drupal. The benefits are a faster website, higher rankings and more traffic....
There are many choices out there for Web Content Management Systems (WCMS). Many commercial tools tout features and say that they compare favorably to Drupal, the leading open source solution for sophisticated WCMS. In this brief, I have researched to the best of my ability the features that make Drupal stand out from Adobe Experience Manager SEO.
I offer these caveats to my findings: 1) I have never personally used...
