Planet Drupal

Lessons Learned as a DrupalCon Presenter

Drupal Marketing is Hot and so is Drupal 8 SEO

DrupalCon Baltimore was my 14th DrupalCon and it was a very interesting and eye-opening experience. The Drupal community is maturing just as Drupal as a content management system is maturing. I saw a lot of the same people that I’ve seen for years and I met a lot of new people, too. Though I haven’t seen the actual numbers, I felt like it was a bit smaller than last year. (edit: It wasn't. Drupalcon grew by 5%. Hat tip to...

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Why Amazon.com Just Bought Whole Foods and What That Means for Drupal

Opportunities for Drupal from a mega merger of Drupal community companies.

Two of the biggest retailers in the world are getting together. This morning, Amazon.com, the juggernaut that continues to put massive pressure on brick-and-mortar retailers, announced that it is buying Whole Foods, the popular, high-end organic foods grocer.

Both companies are major stakeholders in the Drupal ecosystem: Amazon made an investment in Acquia in 2014, and much of Acquia’s hosting infrastructure relies on Amazon Web Services. Whole Foods...

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How to Improve Drupal 8 Website Performance

Surprising Marketing Benefits of Increased Web Page Loading Speed

Getting faster page load speeds isn’t just about increasing your Google rankings. It’s about improving customer satisfaction and gaining new revenue. Using tools specific to Drupal along with other universal actions, you can reach your marketing goals faster than ever.

It’s no secret that page loading speed matters to Google rankings. Speed became a ranking factor in 2010 and since that time, developers and marketers have been looking for ways to increase it. Google cares about page speed because the search engine is focused on delivering the best onsite user experience possible. As...

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Don’t Miss This Drupal 8 SEO Session at DrupalCon!

2 Hours of Drupal SEO Training and a Free Book, Too!

I hope you will be attending DrupalCon 2017 next week in Baltimore. This a great opportunity to update your Drupal knowledge and network with others. It’s also your chance to sign up for a special, two-hour training session on Drupal 8 SEO which is free to Drupalcon attendees.

I will be holding a Drupal 8 SEO Hands-On Seminar beginning at 15:45 on April 25 in room 321 at the Baltimore Convention Center. We will do the most important on-page optimizations that I’d execute for a Volacci SEO...

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6 Tips to Rock Drupal 8 SEO

A step-by-step guide to increasing Google rankings with Drupal 8

Drupal is phenomenal for SEO. When you use Drupal 8 for your content management system, you have a powerful tool to rock search engine optimization. I’ve worked in Drupal for 12 years and I’ve experienced firsthand how quickly search engines respond to a well-optimized Drupal website. I’ve seen customers triple their traffic in weeks after upgrading from another platform. I’ve seen competitive advantages from site-wide optimizations like RDF or AMP that put my clients on the cutting edge of SEO because they use Drupal. The benefits are a faster website, higher rankings and more traffic....

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Drupal is Better for SEO than Adobe Experience Manager

A comparison of major SEO functionality between the two platforms clearly shows Drupal wins

Introduction

There are many choices out there for Web Content Management Systems (WCMS). Many commercial tools tout features and say that they compare favorably to Drupal, the leading open source solution for sophisticated WCMS. In this brief, I have researched to the best of my ability the features that make Drupal stand out from Adobe Experience Manager SEO.

I offer these caveats to my findings: 1) I have never personally used...

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Drupal 8 SEO Book - Order Now!

The visual, step-by-step guide for how to Search Engine Optimize your Drupal 8 website for Google!

Our Drupal 8 SEO book is ready for preorder! This is the first book ever published that includes all of the step-by-step instructions you need to search engine optimize your Drupal 8 website. Using this book, you can increase search engine ranking, get more website traffic, and generate leads that result in sales. This book is written for marketers; you don’t need to be a technical expert to use it and succeed.

Companies that rank well in Google win.

I’m sure you realize the importance of ranking well in Google search results. When you have a great ranking, your company’s...

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So You Hate Drupal…Now What?

Drupal 8 Response to Marketing Complaints

“I hate Drupal!”

That’s what I heard from a marketing director at the Unbounce conference I attended earlier this summer. I put Drupal on my nametag and posted a few Drupal-related times to the conference app and that started quite a few conversations.

This poor woman was fed up with her Drupal website and was ready to make some changes. She finds it hard to create new content and it’s getting costly to update and maintain her site. And forget about trying to find a Drupal developer who didn’t charge outrageous rates to get something basic done.

She wasn’t...

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8 Ways Drupal 8 Can Improve Your Website and Generate More Leads

Drupal 8 : with the new core enhancements, marketers can execute more effective marketing campaigns by delivering personalized content segmented by audience, language, and device type. You can develop relevant content that improves SEO, drives users to your website, creates leads, and results in more sales.

Read this article: 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads

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