Planet Drupal

A Drupal SEO Expert and a Drupal Developer Hit the Mat

Responding to Drupal developer pushbacks to Drupal SEO requirements

[Photo credits: Ben Finklea, Jan 2017. Photos captured from iPhone video shot at Texas Grappling Challenge Brazilian Jiu-Jitsu tournament in Cedar Park, Texas.]

My Drupal developer friends and I (like any friendship) don’t always see eye-to-eye. While we have much in common—we both want stylish, high-performing websites—in some areas our goals are different. This can create the appearance of conflict. However, after working through the issues (or hitting the mats, as they say in Brazilian Jiu-Jitsu), we can find common ground and mutual respect.

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Read this article: A Drupal SEO Expert and a Drupal Developer Hit the Mat

Headless Drupal and SEO: What Marketers Need to Know

Decoupled Drupal Has SEO Implications

Decoupled—or “headless”—content management systems have been trending in the last few years. This web development strategy, in its most basic form, is a “write once, publish anywhere” technology that separates the content from the presentation layer. Well, um...what the heck does that mean? It means that you can publish a piece of content and then use different systems to display that blog post on a computer, a mobile device, a voice-based system like Amazon’s Alexa, or even a smart watch. Basically, it allows developers to write to many different platforms without having to tediously...

Read this article: Headless Drupal and SEO: What Marketers Need to Know

Drupal 8 Migration SEO Success: Start with a Plan

Free Whitepaper Offers Keys to a Great Drupal 8 SEO Website Transition

 “By failing to prepare, you are preparing to fail.” Benjamin Franklin

This age-old advice from Benjamin Franklin is applicable in many situations but is a clear truth when you are upgrading or migrating your website to Drupal 8. The fact is: if you do not plan for SEO in your website transition, you will see a drop in Google rankings and traffic.

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Read this article: Drupal 8 Migration SEO Success: Start with a Plan

Lessons Learned as a DrupalCon Presenter

Drupal Marketing is Hot and so is Drupal 8 SEO

DrupalCon Baltimore was my 14th DrupalCon and it was a very interesting and eye-opening experience. The Drupal community is maturing just as Drupal as a content management system is maturing. I saw a lot of the same people that I’ve seen for years and I met a lot of new people, too. Though I haven’t seen the actual numbers, I felt like it was a bit smaller than last year. (edit: It wasn't. Drupalcon grew by 5%. Hat tip to...

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Why Amazon.com Just Bought Whole Foods and What That Means for Drupal

Opportunities for Drupal from a mega merger of Drupal community companies.

Two of the biggest retailers in the world are getting together. This morning, Amazon.com, the juggernaut that continues to put massive pressure on brick-and-mortar retailers, announced that it is buying Whole Foods, the popular, high-end organic foods grocer.

Both companies are major stakeholders in the Drupal ecosystem: Amazon made an investment in Acquia in 2014, and much of Acquia’s hosting infrastructure relies on Amazon Web Services. Whole Foods...

Read this article: Why Amazon.com Just Bought Whole Foods and What That Means for Drupal

How to Improve Drupal 8 Website Performance

Surprising Marketing Benefits of Increased Web Page Loading Speed

Getting faster page load speeds isn’t just about increasing your Google rankings. It’s about improving customer satisfaction and gaining new revenue. Using tools specific to Drupal along with other universal actions, you can reach your marketing goals faster than ever.

It’s no secret that page loading speed matters to Google rankings. Speed became a ranking factor in 2010 and since that time, developers and marketers have been looking for ways to increase it. Google cares about page speed because the search engine is focused on delivering the best onsite user experience possible. As...

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Don’t Miss This Drupal 8 SEO Session at DrupalCon!

2 Hours of Drupal SEO Training and a Free Book, Too!

I hope you will be attending DrupalCon 2017 next week in Baltimore. This a great opportunity to update your Drupal knowledge and network with others. It’s also your chance to sign up for a special, two-hour training session on Drupal 8 SEO which is free to Drupalcon attendees.

I will be holding a Drupal 8 SEO Hands-On Seminar beginning at 15:45 on April 25 in room 321 at the Baltimore Convention Center. We will do the most important on-page optimizations that I’d execute for a Volacci SEO...

Read this article: Don’t Miss This Drupal 8 SEO Session at DrupalCon!

6 Tips to Rock Drupal 8 SEO

A step-by-step guide to increasing Google rankings with Drupal 8

Drupal is phenomenal for SEO. When you use Drupal 8 for your content management system, you have a powerful tool to rock search engine optimization. I’ve worked in Drupal for 12 years and I’ve experienced firsthand how quickly search engines respond to a well-optimized Drupal website. I’ve seen customers triple their traffic in weeks after upgrading from another platform. I’ve seen competitive advantages from site-wide optimizations like RDF or AMP that put my clients on the cutting edge of SEO because they use Drupal. The benefits are a faster website, higher rankings and more traffic....

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Drupal is Better for SEO than Adobe Experience Manager

A comparison of major SEO functionality between the two platforms clearly shows Drupal wins

Introduction

There are many choices out there for Web Content Management Systems (WCMS). Many commercial tools tout features and say that they compare favorably to Drupal, the leading open source solution for sophisticated WCMS. In this brief, I have researched to the best of my ability the features that make Drupal stand out from Adobe Experience Manager SEO.

I offer these caveats to my findings: 1) I have never personally used...

Read this article: Drupal is Better for SEO than Adobe Experience Manager

Drupal 8 SEO Book - Order Now!

The visual, step-by-step guide for how to Search Engine Optimize your Drupal 8 website for Google!

Our Drupal 8 SEO book is ready for preorder! This is the first book ever published that includes all of the step-by-step instructions you need to search engine optimize your Drupal 8 website. Using this book, you can increase search engine ranking, get more website traffic, and generate leads that result in sales. This book is written for marketers; you don’t need to be a technical expert to use it and succeed.

Companies that rank well in Google win.

I’m sure you realize the importance of ranking well in Google search results. When you have a great ranking, your company’s...

Read this article: Drupal 8 SEO Book - Order Now!

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