Also works for Drupal 8! Installing Google Tag Manager to your Drupal site adds a layer of complexity, but it's far more flexible & powerful than Google Analytics alone.
Selecting the appropriate SEO goals is a critical first step in your digital marketing campaign. Knowing your marketing end goals & working directly toward them will save time, money, & stress.
Read this article: 7 SEO Goals For Business: Optimization For The Right Reasons
Want to know how to get your Drupal 8 website SEO ready? Here are 6 tips that will get you well on your way.
Read this article: 6 Tips to Rock Drupal 8 SEO
Creating great website content and presenting it well is the best way to improve Google rankings and engage more visitors. Here are 6 ways to help you better manager your content with Drupal 8.
Read this article: How to Use Drupal 8 to Clean Up Your Content
Not sure what topic clusters are or how to implement them on your Drupal website? We'll give you information on how to get started dividing your site content into appropriate topics and how Drupal can handle the heavy lifting for you.
Read this article: Topic Clusters Are Old News to Drupal SEO
Social media needs to be a part of your search engine optimization strategy. While the level of involvement in social media can be determined by your market and your customers, ignoring social media is no longer an option.
Read this article: Is Your Drupal Website Antisocial?
While Drupal developers and marketers have much in common—we both want stylish, high-performing websites—in some areas our goals are different. Find out how both can get what they want.
Read this article: A Drupal SEO Expert and a Drupal Developer Hit the Mat
Decoupled—or “headless”—content management systems have been trending in the last few years. This web development strategy, in its most basic form, is a “write once, publish anywhere” technology that separates the content from the presentation layer. Well, um...what the heck does that mean? It means that you can publish a piece of content and then use different systems to display that blog post on a computer, a mobile device, a voice-based system like Amazon’s Alexa, or even a smart watch. Basically, it allows developers to write to many different platforms without having to tediously...
Read this article: Headless Drupal and SEO: What Marketers Need to Know
“By failing to prepare, you are preparing to fail.” Benjamin Franklin
This age-old advice from Benjamin Franklin is applicable in many situations but is a clear truth when you are upgrading or migrating your website to Drupal 8. The fact is: if you do not plan for SEO in your website transition, you will see a drop in Google rankings and traffic.
Read this article: Drupal 8 Migration SEO Success: Start with a Plan
DrupalCon Baltimore was my 14th DrupalCon and it was a very interesting and eye-opening experience. The Drupal community is maturing just as Drupal as a content management system is maturing. I saw a lot of the same people that I’ve seen for years and I met a lot of new people, too. Though I haven’t seen the actual numbers, I felt like it was a bit smaller than last year. (edit: It wasn't. Drupalcon grew by 5%. Hat tip to...