Planet Drupal

7 SEO Goals For Business: Optimization For The Right Reasons

Identifying the right SEO goals for your digital campaign

Choosing good SEO goals is a critical first step in your digital marketing campaign. As with any long-term endeavor, knowing your marketing end goals and working directly toward them saves time, money, and stress.

Good SEO cannot be done in a vacuum. It depends on business goals, the needs of the sales and customer support team, and intimate knowledge of the competitive landscape in which you work. Engage the critical stakeholders in each area of your business and work together to come up with a list of needs. You may be surprised at how SEO can help each team meet its objectives....

Read this article: 7 SEO Goals For Business: Optimization For The Right Reasons

Headless Drupal and SEO: What Marketers Need to Know

Decoupled Drupal Has SEO Implications

Decoupled—or “headless”—content management systems have been trending in the last few years. This web development strategy, in its most basic form, is a “write once, publish anywhere” technology that separates the content from the presentation layer. Well, um...what the heck does that mean? It means that you can publish a piece of content and then use different systems to display that blog post on a computer, a mobile device, a voice-based system like Amazon’s Alexa, or even a smart watch. Basically, it allows developers to write to many different platforms without having to tediously...

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Drupal 8 Migration SEO Success: Start with a Plan

Free Whitepaper Offers Keys to a Great Drupal 8 SEO Website Transition

 “By failing to prepare, you are preparing to fail.” Benjamin Franklin

This age-old advice from Benjamin Franklin is applicable in many situations but is a clear truth when you are upgrading or migrating your website to Drupal 8. The fact is: if you do not plan for SEO in your website transition, you will see a drop in Google rankings and traffic.

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Read this article: Drupal 8 Migration SEO Success: Start with a Plan

Lessons Learned as a DrupalCon Presenter

Drupal Marketing is Hot and so is Drupal 8 SEO

DrupalCon Baltimore was my 14th DrupalCon and it was a very interesting and eye-opening experience. The Drupal community is maturing just as Drupal as a content management system is maturing. I saw a lot of the same people that I’ve seen for years and I met a lot of new people, too. Though I haven’t seen the actual numbers, I felt like it was a bit smaller than last year. (edit: It wasn't. Drupalcon grew by 5%. Hat tip to...

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Why Amazon.com Just Bought Whole Foods and What That Means for Drupal

Opportunities for Drupal from a mega merger of Drupal community companies.

Two of the biggest retailers in the world are getting together. This morning, Amazon.com, the juggernaut that continues to put massive pressure on brick-and-mortar retailers, announced that it is buying Whole Foods, the popular, high-end organic foods grocer.

Both companies are major stakeholders in the Drupal ecosystem: Amazon made an investment in Acquia in 2014, and much of Acquia’s hosting infrastructure relies on Amazon Web Services. Whole Foods...

Read this article: Why Amazon.com Just Bought Whole Foods and What That Means for Drupal

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