When implementing SEO and SEM campaigns for your website, it is important to understand the terminology and procedures that are being used. One of the common elements of SEO is getting a website ranked well in organic search. Many businesses and clients fairly new to SEO may get misconstrued with the term, “organic”. It doesn’t mean that your ranking is free of pesticides, grown on a farm by hippies, or costs an extra dollar and some change per serving. Organic search listings are search engine results pages that appear because of their relevance to the search terms used, as opposed to their being advertisements.