newsletter

Fine Tuning a Newsletter Subscription Process

Email newsletters live and die by the quality of their subscription list. Growing a healthy list can be a long process, but when executed properly, should provide a steady stream of contacts to help business and marketing objectives. Following are a series of techniques, tips and strategies to help you get the most out of your email newsletter subscription process:

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Making Sure Your Email Newsletter or Marketing Aren’t SPAM

It is a marketer’s worst nightmare - you work really hard to set up an email marketing program and finally send it out only to get no response. Confused and agitated, you contact some recipients only to discover that your message has been cast off to the spam folder, forever lost in email marketing’s equivalent of Siberia. How did this happen, and what can you do to prevent it from happening again?

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Strategies for Naming Your Newsletter

A regularly distributed newsletter should have a memorable name that sticks with the reader, since it will establish your business’ presence in their inbox (and mind) every so often. A name that can be remembered will be more useful toward building brand loyalty, which is always beneficial for your business. Here are some tips for the best practices of naming an inbox.

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The Do’s and Don’ts of Email Newsletter Design

Having a bad newsletter can seriously damage your brand's image. Aside from your products and services, your daily or weekly newsletter is one of the most visible methods people have of interacting with your brand. This article provides do's and don'ts to keep in mind when designing an email newsletter.

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Your Business Needs a Newsletter!

Putting together a newsletter can be daunting task, as it may seem like there's nowhere to turn for advice on how to make a newsletter. That's why the team at Volacci put together a great Newsletter Best Practices eBook to help you with your email marketing solutions. Over the next few weeks, my colleagues and I will be touching on a few main points from the eBook. Today, I'm going to discuss why it is that it's so important for you to have a newsletter.

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7 Features Every Great Newsletter Should Have

Newsletters are one of the most effective email marketing techniques for engaging an audience and increasing brand awareness. A well-fashioned email newsletter can accomplish many marketing goals while keeping your company on the top of customers and potential customers’ minds. Great newsletters should all have these seven key features that will increase their quality and, in turn, increase subscribers.

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