Newsletters are one of the most effective email marketing techniques for engaging an audience and increasing brand awareness. A well-fashioned email newsletter can accomplish many marketing goals while keeping your company on the top of customers and potential customers’ minds. Great newsletters should all have these seven key features that will increase their quality and, in turn, increase subscribers.
Do you have some valuable content you've forgotten about? Time to jog your memory and bring it back!
Read this article: Jog Your Memory with Repurposed Content
Email newsletters live and die by the quality of their subscription list. Growing a healthy list can be a long process, but when executed properly, should provide a steady stream of contacts to help business and marketing objectives. Following are a series of techniques, tips and strategies to help you get the most out of your email newsletter subscription process:
Read this article: Fine Tuning a Newsletter Subscription Process
It is a marketer’s worst nightmare - you work really hard to set up an email marketing program and finally send it out only to get no response. Confused and agitated, you contact some recipients only to discover that your message has been cast off to the spam folder, forever lost in email marketing’s equivalent of Siberia. How did this happen, and what can you do to prevent it from happening again?
Read this article: Making Sure Your Email Newsletter or Marketing Aren’t SPAM
Testing is the number one way to avoid errors, ensure a uniform email appearance, and create the ideal environment for increasing open rates. Testing is a vitally important, but often overlooked, step in email newsletter marketing.
Read this article: The Importance of Testing - Newsletter Email Marketing Strategy
A regularly distributed newsletter should have a memorable name that sticks with the reader, since it will establish your business’ presence in their inbox (and mind) every so often. A name that can be remembered will be more useful toward building brand loyalty, which is always beneficial for your business. Here are some tips for the best practices of naming an inbox.
Read this article: Strategies for Naming Your Newsletter
Having a bad newsletter can seriously damage your brand's image. Aside from your products and services, your daily or weekly newsletter is one of the most visible methods people have of interacting with your brand. This article provides do's and don'ts to keep in mind when designing an email newsletter.
Read this article: The Do’s and Don’ts of Email Newsletter Design
When creating a newsletter campaign, it’s very important to think about subject lines--they can determine whether someone opens up an email or not, which is key in generating more leads for your business, and why you should set time aside for subject line planing for each one of your emails.
Read this article: Newsletter Series: Subject Lines That Work
Putting together a newsletter can be daunting task, as it may seem like there's nowhere to turn for advice on how to make a newsletter. That's why the team at Volacci put together a great Newsletter Best Practices eBook to help you with your email marketing solutions. Over the next few weeks, my colleagues and I will be touching on a few main points from the eBook. Today, I'm going to discuss why it is that it's so important for you to have a newsletter.