Do you run a local business? Does it have a strong online presence? Recent research shows that 97% of people conduct research online before buying locally. What information about your business is out there for people to research on? If you are grasping for straws, it may be time for a “boost” from Google.
Over the past several Fridays, I have been publishing Drupal SEO 'how-to' posts instead of the Drupal SEO news some of you love and crave. Well, there have been a few major developments within the community that I cannot go without sharing; So much so that I came here today to inform rather than drop a few nuggets of Drupal 'how-to' knowledge on you.
So join me after the jump and catch up on a few news-worthy conversations buzzing around the Drupal community. You can even get involved. Gotta love Drupal!
Read this article: Drupal Search Engine Optimization News
If you haven’t heard the name Malcolm Gladwell yet, I suggest you stick your hand in a stapler and slam down hard. Then head to a bookstore immediately. The renowned author and social theorist has released two books: The ‘Tipping Point’ and ‘Blink’, that have made the complex seem simple and provided simple explanations for many apparent and everyday mysteries. In his latest book, ‘The Outliers: The Story of Success’, Malcolm Gladwell explores outrageously talented and successful people, such as The Beatles, Mozart and Bill Gates. He argues against the assumption of such a thing as pure genius, and takes a deeper look at what makes these successful people ‘outliers’.
Read this article: A Story of Success
Yes, it's August. But that doesn't prevent the stores from rolling out the Halloween decorations. A month from now, the Thanksgiving stuff will be out, and before you know it Santa will be hanging out at the local shopping mall. So why not start prepping your website for the holiday rush? According to the article I'm about the share with you, 33% of adults have already started their holiday shopping. Click here for some sound advice on techniques to improve your website's holiday appeal.
Read this article: Optimizing for the Holidays
According to a recent study conducted by Privacy International, a UK watchdog group, Google may be jeopardizing its customers' privacy. The study ranks the best and the worst performers both in Web 1.0 and Web 2.0 across the full spectrum of search, email, e-commerce and social networking sites.
Companies in the study included sites such as Myspace, Amazon, Microsoft, Wikipedia, and Ebay. Twenty-three big names were included in the list.
Read this article: Is Google Compromising Our Privacy?
Twenty-seven year old Robert Alan Soloway was arrested yesterday and charged with mail fraud, wire fraud, e-mail fraud, aggravated identity theft and money laundering.
He has been described as one of the top 10 spammers in the world, and federal authorities are now saying that computer users across the Web could see a serious decline in the amount of junk e-mail they receive.
Soloway has been a long-term nuisance on the Internet — both in terms of the spam he sent, and the people he duped to use his spam service," organizers wrote on Spamhaus.org.
Read this article: Notorious Spammer CAUGHT!
Further proving that natural SEO is far more cost effective, eMarketer.com recently reported that the average price for pay-per-click search engine listings increased by 16.5% from 2Q to 3Q, 2006.
Their data comes from multiple sources and clearly shows that paying per click for advertising is not for the faint of heart or small of budget. With the average price per click of $1.48, many small and medium-sized business have been priced right out of the market.
Clearly, natural Search listings is the way to go for those on a budget. With natural, you do not pay for the traffic that comes to your site, you only pay for the SEO team (like SpryDev) to optimize your site. Once that's done, your expenses decline to almost nothing while your traffic continues to flow.
Recently, the new phone books came out and I was again struck by how SEO (Search Engine Optimization) really is a paradigm shift in the marketing world. With old-world advertising, you pay for an ad which lasts for a limited time. With the yellow pages, you get exposure for one year only; with a magazine it's for a month or two; newspapers give you a single day and with paid search it can be for one single second! The advantage, of course, is that you get immediate results.
With natural SEO, the results aren't quite so immediate (although they can be) but once your site reaches the top of the search engines, the cost to keep you there greatly decreases. You have a distinct competitive advantage over your competitors who are spending on "time-dependent" advertising that will run out unless they pay again and again.
Clearly, the big winners in the search wars will be the advertisers who recognize this trend and find a way to climb up and stay at the top.