Is your site optimized for mobile? A recent study suggests more and more consumers are using mobile devices to complete tasks from start to finish. Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile exclusively when performing research online.
More people than ever are searching for information via mobile phones, tablets, and smartphones-- which means that responsive design is a must for your business. Large brands have shifted their focus to designing websites that look good on mobile devices like smartphones and tablets while also looking sharp on a desktop — all with the same content. The advent of what is popularly called CSS3 Media Queries enables websites to have the same content (and HTML) now, but still render differently between smartphones, tablets, and desktop browsers.
Most experts are predicting a mobile search tsunami to hit the Internet this year. There are already close to 23 million people actively searching the Web from their smart phones, and that number is only expected to rise. Yesterday, I gave an overview on Mobile Search Optimization, and some general tips for making your website mobile-compliant and mobile-friendly. Today, I will go into further detail with the two approaches. If done correctly, either approach should render one optimized outcome.
There are two main approaches for Mobile Search Optimization: optimizing your current website for mobile, or creating an entirely new site for mobile users. Both approaches have their pros and cons, and what you decide to do for your situation is up to you. Read on to find out more about each approach.
As phones grow smarter, more people than ever before are accessing the web mobilely. Early statistics from 2009 infer that two-thirds of mobile web search was queried by iPhone users. Now, with the advent of the Google Android phone, mobile web surfing will become more commonplace than it already is. Some folks will argue that you need a completely separate mobile version of a website, while others insist that it is a matter of optimizing an existing site for mobile access. Either way, there are steps that need to be taken for any site that wants to rank well in mobile search. If you want to learn how to optimize your web site or content for mobile search, read on for the blueprints for mobile search optimization.
