Most experts are predicting a mobile search tsunami to hit the Internet this year. There are already close to 23 million people actively searching the Web from their smart phones, and that number is only expected to rise. Yesterday, I gave an overview on Mobile Search Optimization, and some general tips for making your website mobile-compliant and mobile-friendly. Today, I will go into further detail with the two approaches. If done correctly, either approach should render one optimized outcome.
There are two main approaches for Mobile Search Optimization: optimizing your current website for mobile, or creating an entirely new site for mobile users. Both approaches have their pros and cons, and what you decide to do for your situation is up to you. Read on to find out more about each approach.