mobile advertising

Seven Holiday Marketing Tips for E-Commerce Websites

Today is Cyber Monday, the busiest shopping day on the Internet. People are flocking to search engines and salivating over today's deals like it's turkey time all over again. But just because you run an e-commerce site doesn't guarantee instant success on this day of dollar slinging deals and credit card-wielding web searchers.

Read this article: Seven Holiday Marketing Tips for E-Commerce Websites

Content Guide for Mobile Advertising - How to Avoid the “Google Slap”



Mobile advertising is a relatively new phenomenon in world of strategic communications, so it goes as no surprise that some campaigns have recently violated Google’s policy for content guidelines. Known as the “google slap”, this legendary ban is dished out when marketers violate too many rules when using Google’s search engine advertising service: AdWords.

Read this article: Content Guide for Mobile Advertising - How to Avoid the “Google Slap”

International Voice Search Just Got Easier

If you are an active participant of the smartphone revolution, you are certainly familiar with Voice Search. Just speak your search query into your phone’s Google Mobile app and the search giant’s digital minions race off to search its vast universe of information for as relevant results as any found in a regular browser search. Now Voice Search is even easier for international search.

Read this article: International Voice Search Just Got Easier

Why You Should Care About Mobile Advertising 'Transcoding'

In the emerging marketing realm of mobile advertising, businesses and brand are dropping their brands into the hands of their target audience with immediacy, relevancy, and savvy. But little do most people know, the search engines may be playing favorites. Wha-wha-what!?!

It’s true. And it’s not just Mr. and Mrs. Google. No, all the search engines are doing it with mobile search results and it’s not considered ‘playing favorites’, it’s considered transcoding.

Read this article: Why You Should Care About Mobile Advertising 'Transcoding'

Five Steps to Mobile Advertising Success

Don’t look now, but everyone is going mobile. In fact, most technology leaders–Apple, Google, Microsoft–are locked in a tight race to be your mobile provider. It is the latest and most personal communications format invented to date, and the newest channel to conquer for strategic advertising campaigns. You can pinpoint your target audience and put your brand in their hand when they are most influential to messages.

Read this article: Five Steps to Mobile Advertising Success

How Mobile Advertising Works

Are you intrigued by mobile advertising but not quite sure how it works? No worries, you aren’t the only person that is confused. While mobile advertising has become the latest “it” channel to advertise through, it comes with some risks (as early adopters of iAd can attest). With so many variables – ad size, units, types of phone operating systems, etc.– the technology starts to resemble a Ray Bradbury novel, not an ad campaign.

Read this article: How Mobile Advertising Works

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