mobile advertising NEWS

Content Guide for Mobile Advertising - How to Avoid the “Google Slap” Ben Finklea Wed, 11/03/2010 - 12:01
Mobile advertising is a relatively new phenomenon in world of strategic communications, so it goes as no surprise that some campaigns have recently violated Google’s policy for content guidelines. Known as the “google slap”, this legendary ban is dished out when marketers violate too many rules when using Google’s search engine advertising service: AdWords.
Apple to “Power Down” Quattro Mobile Advertising Network Ben Finklea Mon, 08/23/2010 - 10:47
In a move expected by many and feared by Nomophobians, Apple announced that it is going to “power down” the Quattro mobile advertising network .