matt cutts

How Matt Cutts (@mattcutts) Uses Twitter

On March 12th at Pubcon, I had the privilege of interviewing Matt Cutts for our video series called How I Use Twitter. Here are the notes:

User: Matt Cutts

Company: Google

Title: the head of Google's Webspam team

iPhone client: TwitterPhone

Follows: About 100 People

Followers: About 17,000 (as of March 12, 2009)

Using since: mid-2008

PC Client:

URL Shortener:

Tweets Out: 6-7 per day

Time spent: Not much.

Quote: “It’s just like a river. If something interesting comes by you can pick it, pass it on, reply to it, and if you’re too busy, it’s OK and nobody is going to be offended by that.”

Tip: Keep your tweet 14 characters short of the max so that people can easily retweet it. (Ben adds: Add up the characters in your Twitter username and then add 5 and that should be enough for a retweet. So, for benfinklea, it would be 10 + 5 = 15. RT @benfinklea )

Read this article: How Matt Cutts (@mattcutts) Uses Twitter

Matt Cutts on ranking, spam and the future of search

Here's a great video from Matt Cutts. A telling quote: "...Make a great site, promote it well, do white hat ways and you'll sleep well..."<BR><BR>


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Read this article: Matt Cutts on ranking, spam and the future of search

Google to Treat Subdomains as Subdirectories

Google's Matt Cutts announced at Pubcon this week that Google will soon be treating subdomains ( vs as being part of the same website for the search results. Previously, they treated subdomains just like separate websites. If there were 2 or 3 subdomains that showed up for a search results then they would all show up in the Google results. Not anymore! (well...soon)

Read this article: Google to Treat Subdomains as Subdirectories

Matt Cutts' Blog "Hacked"...or was it?

Matt Cutts, head of Google's Webspam team, had his blog hacked today! (See Screenshot here. ) Matt is actually a great guy and spends a lot of his time helping the SEO community with insights in ot how to best work with Google. It's a shame that this happened. This just goes to show you that no one is immune to hackers. If it can happen to the almighty Google then it can...wait a minute. Today is April 1st...April Fools Day.

-digs around-

OK, this is actually pretty funny! I've discussed several methods for link building. Apparently faking your own website getting hacked is a great way to generate publicity and LOADS of backlinks. Check out this screenshot from the website He's already generated over 700 bookmarks on and probably at least a few hundred links to his site all in a single day. Great job, Matt! Faking a hack...that is creative!

Read this article: Matt Cutts' Blog "Hacked"...or was it?

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