Unless you live inside a black hole, you are well aware of the green initiatives taking place throughout every industry in the United States. There are multitudes of reports circulating that offer you too many reasons to go green and become a self-sustaining business. There are just as many companies as there are reports that are completely confused by exactly what becoming ‘sustainable’ really means, and how a company can go about becoming self-sustaining. Recently, the American Marketing Association and Fleishman-Hillard surveyed marketing communication professionals to find out what ‘sustainability’ means to them.
Jim Spengel, Proctor & Gamble’s Chief Marketing Officer, recently gave a keynote speech at the Association of National Advertisers. If you weren’t in attendance, like almost everyone lacking a golden ticket, then you missed him inspire marketing organizations to lift marketing globally to higher level of purpose and performance.