Your Biggest Marketing Campaign Will Be Mobile
Because of the complexity of mobile analytics, right now you cannot rely on Google Analytics to provide all the analysis you'll need. Six out of every 10 people on Earth have a mobile phone, meaning that the rise of mobile campaigns in the near future will be huge. Here are some important things to know about the process of tracking and measuring mobile marketing and advertising efforts.
- screen size and resolution across thousands of devices,
- numerous operating systems and browsers,
- unique network elements,
- user location.
- Mobile Messaging. carrier, timestamp, response history for specific numbers, and URL link conversions.
- Cross-Media Impact. Integrate mobile and traditional marketing and advertising campaigns. Examples include the placement of QR codes on product packaging and print advertising or the mobile call-to-action on television programming or radio advertisements. The response rate funnel of these engagements can and should be measured.