Surviving Without Google: It's All About Links
Cultivating targeted links can be time-consuming and painful. But in a recent article from Search Engine People, Nick Stamoulis sets out three vital areas to focus on for link building to minimize traffic turbulence caused by Google algorithm changes.
I know that in the wake of the Panda and Penguin updates (among a barrage of others) many site owners are left facing some pretty significant damages. As a small business owner myself I know what losing 50+% of your traffic can do to a website and online business, especially if you cant recover it quickly. There is no denying that ranking well in the organic search results is going to be a huge boon to your business, but if your business cannot survive without Google than you are not taking full advantage of the power of the web.
This means blogs, industry associations, networking and conference sites where your target audience can be found.
Every industry has its experts. When these people talk everyone listens and getting a mention and link from their personal website or blog is a goldmine to your link building efforts. Who are the leaders in your industry? What can you do to get a link on their website? What do you have to offer them that no one else does?
A common mistake I see many site owners make is right out of the gate they go straight for the biggest and boldest links they can find (and usually don't get) or they go for the easy pickings. Think of your own industry and how much link building meat you're missing by going after the low hanging fruit. Is it more work and time consuming? Absolutely. But 10 links from good middle-ground sites that send 10 visitors is 100 new, targeted visitors each month.