Social Media Lessons Learned in 2012
The Content Marketing institute recently posted a review of the social media year and the key takeaways that publishers can learn from. From trying to capitalize on the wrath of mother nature (Hurrican Sandy sales, anyone?) to handing the company keys over to an irresponsible intern, here are five lessons that brands learned this year about social media.
- Don’t, under any circumstances, use a national disaster or global tragedy to promote your company’s products. Post your sincere condolences, or go one better and start an initiative to raise money — donate a percentage of every sale to a charity or relief aid services that are helping those worst affected, for example.
- Develop genuine content that’s meant to engage your fans for the right reasons. The newest Facebook settings mean that your audience will have to interact with your company’s page regularly, which they will only do if you’re communicating correctly and about the right things.
- Employ someone with experience, not only in social media, but also in social media publishing and monitoring for a business. Draw up a style guide for your digital marketing so everyone knows where they stand.
- Keep someone on the clock, around the clock. Pay a social media specialist to check on your online profiles in the evening, over the weekend and on bank holidays. It won’t take long, and is well worth doing because customers appreciate being listened to and getting swift replies to their queries and grievances.
- Be witty, be inventive, and have fun. This needs to be carefully judged, but customers are humans and, therefore, love to see the human side of businesses. This can be as simple as signing off tweets with the initials of the actual person who’s behind the brand’s updates, or it can be as ingenious as posting quirky video messages..