SEO Misfires to Avoid

SEO Misfires to Avoid

May 6th, 2013

Blogging is a great SEO tool, when done right-- it brings you exposure to a new audience, provides a reason for your readers to return, and builds relationships. However, there are a few best practices that, when taken too far, wil hurt your site. Here are three SEO mishaps that every business owner needs to be aware of.

1. Overreliance On Keywords

Loading your blog posts down with keywords makes it look unnatural, and will both alienate your readers and alert the search engines that something's up. Instead, focus on solving your readers' problems.
2. Infrequent Posting
When you blog once a month or less, how are people supposed to remember that you’re out there? Work as hard as you can to stay in front of the competition-- which means posting reliably and frequently. Exposure is still key in marketing your business, but it has to be informative, entertaining and valuable.
3. Not Utilizing Design Help
Making sure your logo and home page re visually appealing is crucial. Both are what people will see of your business for (hopefully) a long, long time-- so get a designer for the logo and graphics. It’s the visual appeal that draws people in, while your valuable content that will keep people there.

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