Rich Snippets Can Boost Companies in SERPs.

Rich Snippets Can Boost Companies in SERPs.

November 21st, 2012
Rich Snippets Can Boost Companies in SERPs.

Is your company using structured data and rich snippets in the SERPs? (If you are not familiar with structured data, it is basically a way to explain the content of your website to the search engines in a trusted, structured format.)

 

Rich snippets especially have taken off with consumer-oriented companies. We’ve all seen restaurant reviews, recipes and music events listed with rich snippets in the SERPs. Snippet information appears as extra lines of text in the listing. 
 
But rich snippets aren't great just for B2C marketing-- they can be very impactful for business marketers. Here's how to get started:
 
Step 1. Market Research
Step 2. Determine The Most Impactful Rich Snippet For Your Firm
Step 3. Markup Content, Implement & Test
Step 4. Measure Success
 
Rich snippets provide a great way to enhance your listings in Google so they stand out from the competition, which will ultimately bring more qualified users to your site. It’s well worth educating yourself on rich snippets and strategizing to ensure that you’re using them to full advantage.  Search Engine Land has a great article on how to get ahead of your competition and get started today if you want to know more!
 
Do you use rich snippets already? Have you seen a jump in business? Let us know in the comments.
 

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