Responsive Websites are Best for Mobile Search

Responsive Websites are Best for Mobile Search

February 11th, 2013
Responsive Websites are Best for Mobile Search

More people than ever are searching for information via mobile phones, tablets, and smartphones-- which means that responsive design is a must for your business. Large brands have shifted their focus to designing websites that look good on mobile devices like smartphones and tablets while also looking sharp on a desktop — all with the same content. The advent of what is popularly called CSS3 Media Queries enables websites to have the same content (and HTML) now, but still render differently between smartphones, tablets, and desktop browsers.

 

Why this method is better:
 
Easier to Develop:
Instead of having to create an entire website from scratch (for the mobile platform), the existing content is merely styled to fit mobile browsers of various sizes.
 
Simpler Management of Content:
With a responsive design, you have only one set of content to manage instead of multiple pages on multiple domains. 
 
Link Juice & Page Authority Preserved:
One of the greatest benefits from an SEO point of view is that since there’s just one page for desktop and mobile, the page retains its original link authority. 
 
Google’s Recommendation:
And finally but most importantly, Google favors responsive design. So how can you tweak your new responsive website to meet mobile SEO?
 
How to Tweak A Responsive Website To Meet Mobile SEO
  1. Think Local-- most mobile searches are geo-specific.
  2. Think Shorter Keywords-- it's harder to type on mobile devices.
  3. Think Mobile Analytics-- Google has a Mobile section in Web Analytics. Keep an eye on it.
  4. Think Users First-- Focus on the UX for your responsive website and the rest should fall into place.
 
Local SEO, intuitive and smart keyword targeting, mobile analytics tracking, and a commitment to good usability are the essential elements of effective mobile SEO.

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