Drupal Marketing News
Facebook takes the lead over Twitter/Vine with introduction of video sharing through Instagram.
This morning, Twitter rolled out extensive metrics and analytics for the performance of your tweets. The information can be found on the Ads dashboard, and looks designed to get more people (including individuals) aware of and using the Twitter Ads platform.
The incredibly popular and relatively new iOS app, Vine, was purchased by Twitter back in January, and until now, has only been available on devices running iOS. Recently, however, a similar version of the iOS app was released for Android users. The Android version isn’t exactly the same as the original iOS version, but, with frequent updates, it will soon match.
Many businesses struggle to grow, regardless of their outstanding customer service. There are many key areas in which these small businesses can improve upon which will undoubtedly take their company and image to the next level; some of the important ones are listed below.
Running a successful email marketing campaign isn't as simple as erratically sending out emails. An ideal approach is to request that potential customers visiting your blog or website subscribe to receive company emails. This approach is known as Opt-In or permission marketing, and has a number of distinct advantages such as:
Yahoo confirmed this morning that it purchased microblogging platform Tumblr in a $1.1 billion deal that has rocked the internet. NPR ran an interesting and enlightening segment on the acquisition, while analysts across the internet weighed in to offer their own opinions on the deal.
Facebook’s new Graph Search tool could be a game changer for online marketing. The impact on social and search marketing could be very marked, and smart brands will keep content at the core of their social strategy as these changes take hold.
Blogging is a great SEO tool, when done right-- it brings you exposure to a new audience, provides a reason for your readers to return, and builds relationships. However, there are a few best practices that, when taken too far, wil hurt your site. Here are three SEO mishaps that every business owner needs to be aware of.
Is your site optimized for mobile? A recent study suggests more and more consumers are using mobile devices to complete tasks from start to finish. Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile exclusively when performing research online.
If you're considering starting up a new blog, bear in mind that it is hard work. It takes time to research the subjects that will appeal to your audience, develop well-written posts, and promote them appropriately day after day. Here are three ways to keep blogging burnout from turning your brilliant writing into another tiresome "To Do" task-- or worse, dying out entirely.