Rank High On Yelp for Local Success

Rank High On Yelp for Local Success

January 24th, 2013
Yelp is key to local success.

Yelp is one of the most widely used and respected online search and review services among consumers, and many businesses can't afford to ignore it. Successful businesses need to understand how to make the most of the ranking system, especially if their company is regularly reviewed on the site.

 

These five factors contribute significantly to Yelp's internal search results:
 
Profile completion: Like many of the engines we've covered in this alternative search series, Yelp values businesses that have filled out their profiles to the greatest extent possible. So, take advantage of this easy-to-achieve ranking factor and fill out as many of the business information fields as you can, including your company's hours of operation, website address, pictures and more.
 
Number of reviews: It's against Yelp's terms of service to pay reviewers or to engage in review trading scams. Ask customers to take a few minutes to leave their thoughts on your company's Yelp profile. Of course, requesting reviews is only a good idea if you're confident that the feedback will be positive.
 
Filtered reviews: Positive reviews left by actual customers can be hidden behind Yelp's review filter, which weeds out comments from people who haven't filled out their personal profiles. If you see good reviews being filtered out of your company's Yelp profile, reach out to the customers and let them know that their comments aren't being seen. Encourage them to fill out their profiles more completely.
 
Response: Yelp's algorithms reward business owners who take an active interest in managing their company's profile. As a result, responding to reviews can help boost your ranking in the site's internal search results.
 
'Yelp Deals': Drum up new business and improve the visibility of your company's listing in Yelp's search results by running a "Yelp Deal." You can offer a discount that Yelp users claim through the site. Yelp then promotes your profile to a wider audience in an effort to generate revenue via deal purchases, resulting in greater visibility for your company.
 

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