Integrate Your Marketing for Success in 2013

Integrate Your Marketing for Success in 2013

January 22nd, 2013

An integrated marketing approach will be the cornerstone of success for your company in 2013. Using a mix of offline and online activities is a great way to generate leads and retain happy customers. To sell more products and services, your company should consistently connect with and speak to your customers and stakeholders on a regular basis.

Taking an integrated marketing and communications approach means integrating your offline channels with your online channels to add depth and measurability to your programs. Here's your integrated strategy for success in 2013:
  • Hop on the PR train-- this includes search engine optimization and social-media-optimized press releases. 
  • Invest in a strong web presence. Great businesses understand how their products are researched and found, and act as resources to people who are in search of information. 
  • Mobile, mobile, mobile. Your website should be responsive to mobile devices. 
  • Keep a blog on your website to encourage conversation.
  • Create video. There are lots of ways to get prospects excited about your business, but very few are as attention grabbing and emotionally evocative as a well-done video. 
  • Implement a monthly e-mail marketing campaign. Use segmented lists and personalized messages with very specific information to each contact. 
  • Engage in social media through a company Facebook, Twitter and LinkedIn page, at the very least. These are great tools to keep you connected with your customers. 
  • Develop direct-mail pieces using variable digital printing and customized mailing with information directly targeted to each individual. Digital printing can save you money as you print on demand.
  • Don’t forget print advertising, especially in your industry’s trade publications. Consider using a small add, too-- they work just as well, as long as your copy hooks in your target audience.
 
Remember that what keeps your business running is happy customers, and do what you can to keep them excited. Learn which channels and mediums provide maximum exposure for your messages and deliver the most for the dollars you are spending.
 
Successful marketing and communication efforts result from careful strategic and comprehensive planning. Look for ways to promote your company, its products and services in an integrated approach.
 

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