If Your Brand Had a Social Media Misfire in 2012, You're In Good Company

If Your Brand Had a Social Media Misfire in 2012, You're In Good Company

December 7th, 2012
Even UN Has Social Media Misfires.

As it turns out, even the United Nations isn't exempt from the occasional misfire. An employee mistakenly sent a tweet that could provoke the Palestine and Israel situation even further.

 

On Thursday, the UN voted on a resolution to change the status of the Palestinian delegation from “observer” to “non-member observer state.” However, according to Mashable, the U.N.’s official Twitter handle, @UN, posted a tweet with an unfortunate typo:
 
“On Day of Solidarity with Palestinians, Ban Ki-moon stresses urgency of reaching 1-state solution.”
 
Mashable notes that the tweet should have called for a two-state solution. Though the tweet has — not surprisingly — been deleted, it was online long enough to be retweeted several times. It's awful that these mistakes happen, but in a weirdly comforting way-- even the UN, it seems, isn't perfect.
 
Have you had any social media horror stories in 2012? We'd love to hear them.
 

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