Facebook Introduces Juiced-Up Search

Facebook Introduces Juiced-Up Search

January 15th, 2013
New Facebook Graph Search Could Boost Business

Facebook CEO Mark Zuckerberg has announced a number of improvements to the current internal search. Graph search (the ability to search within your social graph for specifics) now allows for search queries in regular English. An example of this is: "which of my friends live in New York?" The search is now intelligent enough to rank your friends based on how much interaction you've had — so that closer friends will appear higher up the results list.

The new graph search can also search based on stories or photos you've Liked. One example Zuckerberg offered: the site can now display which of his friends have Liked the HBO show Game of Thrones.
 
Graph search starts today in beta, and will appear as a large blue search bar at the top of your Facebook page. Graph Search is a new and limited product. For now, it will focus on four areas: people, photos, places and interests.
 
"With Graph Search you combine phrases (for example: 'my friends in New York who like Jay-Z') to get that set of people, places, photos or other content that's been shared on Facebook," wrote product manager Stocky and engineering manager Lars Rasmussen on Facebook's official announcement blog post. The pair were also careful to assuage privacy concerns, stating "We’ve built Graph Search from the start with privacy in mind, and it respects the privacy and audience of each piece of content on Facebook. It makes finding new things much easier, but you can only see what you could already view elsewhere on Facebook."
 
It will be interesting to see how businesses can use Graph Search to make their Facebook pages even more valid to their current and target audience. Likely, commercial pages may start optimizing for keywords, much as they currently do for Google search-- however, given Facebook's image-heavy nature, businesses who optimize for both text and image are likely to get ahead with the new Graph Search.
 

 

 

Link to Original Content: