Content Marketing Builds Customer Loyalty, Drives Sales

Content Marketing Builds Customer Loyalty, Drives Sales

January 18th, 2013

Grow your customer base and increase customer loyalty with content marketing-- the process of building a relationship with readers by giving your business’s website and blog fresh, relevant content tailored to your industry niche. That new content makes readers come back to your site for information, building trust among the site’s visitors. Once trust is established, it’s easier for your company to convert the site visitors into actual customers.

Who Uses Content Marketing?
  • 86 percent of business-to-consumer (B2C) marketers are using content marketing.
  • 90 percent of the B2C marketers reporting they use the mega-social networking site use Facebook for business. 
  • Twitter was used by 69 percent of marketers and YouTube by 65 percent of the marketers.
 
How Do You Build Trust?
As a small-business owner, you already know about networking to get your company’s name out there. Content marketing is an extension of that networking, only you’re building a relationship with your website and blog visitors, online, and as with any good business relationship, it comes down to trust.
 
How do you build trust with site visitors? By offering them reliable, useful and new information.
 
By creating trust and providing content that’s relevant to your customers, content marketing can help propel your business forward. 
 

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