Amplify Your Content Strategy

Amplify Your Content Strategy

February 6th, 2013
Amplify Your Content Strategy

Content marketing is changing and 2013 will see a number of new developments in the way brands market. How can you get ahead of the content marketing curve? Try implementing these tactics to get ahead of the content marketing curve and become a digital trendsetter.

 

Partner up to increase your reach.
By partnering up with other brands, you can reach new audience members. Partnering doesn’t always require you to find a match within your industry; all you need to share is a target audience.
 
Recycle your content.
Your brand should be maintaining a number of channels and media types. Instead of sweating over constantly creating new content, focus on repurposing: an eBook equals five blog posts. Turn that content into a live webinar. Record the video and post it on YouTube. Put the presentation on SlideShare. Exhaust all your resources with every piece of content.
 
Crowdsource.
Several brands have successfully crowdsourced content creation through implementing and moderating discussion forums. Your content should encourage your followers to join the conversation, even if you don’t have the resources or know-how to add community-oriented features like forums or user profiles. Encourage audience members to speak up through comments sections and social media channels.
 
Keep to a schedule.
Keeping a schedule is one of the most important things you can do as a content marketer outside of creating truly valuable content. Make sure you have an editorial calendar that looks three months ahead, and make detailed content plans at least a month in advance.
 
Take Small Bites.
Many of us aspire to writing the definitive book on our market. Write your book--- but write it in bite-sized pieces, and share it little by little. Get that mix of validation and disagreement that you need to know that your content hits home with readers.
 

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