5 Facebook Marketing Resources
According to the State of Inbound report HubSpot put out this year, "42% of marketers say Facebook is critical or important to their business." That percentage has gone up 75% from where it was just a few years ago. Talk about up and to the right!
With all that pickup, one would expect Facebook to have some resources out there to help us market our companies more effectively on Facebook. Never fear, for these resources exist! Unfortunately, they are somewhat hidden. Here are five pages and resources worth exploring if you are looking to drive traffic and sales through Facebook.
1. Facebook Marketing Page
Facebook runs a page (with over 2 million likes, by the way) that they manage actively to help marketers use Facebook more effectively.
2. Facebook Advertising Page
Facebook has been investing in their Advertising help documentation. In this section, they outline how things work, show off some success stories, and answer top questions.
3. Facebook Business Page
Instead of just focusing on how you can set up an ad and spend money with Facebook, they have worked to put together information on how you can get the most out of Facebook as a business.
4. Facebook Studio
Here you will find a gallery of creative Facebook campaigns, explore award-winning campaigns, a directory agencies experience in Facebook marketing campaigns, and more.
5. Facebook Studio Edge
Facebook Studio Edge is an online course that walks a user through critical knowledge pieces like measurement, research, resources, and tools to help with Facebook marketing.