With all that pickup, one would expect Facebook to have some resources out there to help us market our companies more effectively on Facebook. Never fear, for these resources exist! Unfortunately, they are somewhat hidden. Here are five pages and resources worth exploring if you are looking to drive traffic and sales through Facebook.

1. Facebook Marketing Page

Facebook runs a page (with over 2 million likes, by the way) that they manage actively to help marketers use Facebook more effectively. 
 

2. Facebook Advertising Page

Facebook has been investing in their Advertising help documentation. In this section, they outline how things work, show off some success stories, and answer top questions. 
 

3. Facebook Business Page

Instead of just focusing on how you can set up an ad and spend money with Facebook, they have worked to put together information on how you can get the most out of Facebook as a business. 

 

4. Facebook Studio

Here you will find a gallery of creative Facebook campaigns, explore award-winning campaigns, a directory agencies experience in Facebook marketing campaigns, and more. 

 

5. Facebook Studio Edge

Facebook Studio Edge is an online course that walks a user through critical knowledge pieces like measurement, research, resources, and tools to help with Facebook marketing.