marketing automation

8 Habits of Marketing Automation Experts

Pro Skills that Explode Lead Generation Results

At Volacci, we work with a lot of Marketing Automation experts. While they may have very little in common from a business perspective - different industries, verticals, customer buying cycles, etc. - we've found some very consistent habits among the very top performers that separate them from the rest of the pack. How many of these do YOU practice?

1. They Know Their Target Market

Marketing automation experts have a deep understanding of their target market. They've analyzed their target market and have personas that identify...

Read this article: 8 Habits of Marketing Automation Experts

Social Media and Lead Generation: Know Your Measurements

More about social media: it's not going away anytime soon. It has changed the way that people communicate with their friends, family, and even colleagues; new tools and enhancements are being rolled out every day to reduce complexity, enrich social experiences, and integrate social media with our every day life.

Read this article: Social Media and Lead Generation: Know Your Measurements

Drip Marketing Campaigns vs Lead Nurturing Campaigns

The purpose of inbound marketing is to build a relationship of trust and authority with a company's prospects through engagement. The result of this process is an increase in the number and quality of leads, as well as sales generated by a company's marketing efforts.

Until marketing automation technology was possible, this process was mostly a manual one. Enter marketing automation-- now, a business is able to exponentially increase their brand reach and trust through the use of marketing automation campaigns.

There are two primary types of marketing automation campaigns:...

Read this article: Drip Marketing Campaigns vs Lead Nurturing Campaigns Acquires ExactTarget

handing off the batonThe integration of web content management systems, marketing automation suites, social engagement platforms and CRM is quickly becoming a necessity in today's business climate. It is a unique business opportunity that is changing the way companies engage, acquire, and retain customers.

The impact of the convergence of these technologies continues to grow, made evident today by...

Read this article: Acquires ExactTarget

The First Full-Featured Marketing Automation Solution Optimized for Drupal

Volacci, the digital marketing software company that specializes in solutions for Open Source projects, unveiled a deep integration between Automatr and Drupal at Drupalcon Portland today. As the first fully-featured marketing automation solution optimized for Drupal, Automatr brings advanced marketing features into Drupal making it easier for marketers to create advanced campaigns and reports without ever leaving their Drupal admin screens.

As an advanced marketing automation platform, Automatr helps businesses increase engagement, automate email nurturing, score leads in real time...

Read this article: The First Full-Featured Marketing Automation Solution Optimized for Drupal

Marketing Automation Explained

Imagine if you could track every person who was interested in your line of business, watch them educate themselves on your product or service, and then personally introduce yourself right at the moment that they’re considering making a purchase decision? With marketing automation, you can. We’re here to show you how.



What Does Marketing Automation Do?

The simple answer is that marketing automation:

  • reveals who specifically is visiting your website,
  • what
  • ...

Read this article: Marketing Automation Explained

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