marketing automation

It is a commonly stated fact that 90% of the world’s data was created in the past two years. With data creation expected to continue growing exponentially in the next several decades, big data will continue to play a dominant role in our society.

The purpose of inbound marketing is to build a relationship of trust and authority with a company's prospects through engagement. The result of this process is an increase in the number and quality of leads, as well as sales generated by a company's marketing efforts.

Until marketing automation technology was possible, this process was mostly a manual one. Enter marketing automation-- now, a business is able to exponentially increase their brand reach and trust through the use of marketing automation campaigns.

There are two primary types of marketing automation campaigns:...

Volacci, the digital marketing software company that specializes in solutions for Open Source projects, unveiled a deep integration between Automatr and Drupal at Drupalcon Portland today. As the first fully-featured marketing automation solution optimized for Drupal, Automatr brings advanced marketing features into Drupal making it easier for marketers to create advanced campaigns and reports without ever leaving their Drupal admin screens.

As an advanced marketing automation platform, Automatr helps businesses increase engagement, automate email nurturing, score leads in real time...

Instead of scrambling to put together white papers, webinars, podcasts and videos one at a time, what if you took a step back, made a plan and distributed these digital assets strategically?

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