marketing NEWS

Data Driven Marketing is the Future of B2C and B2B Digital Marketing Volacci Wed, 08/26/2020 - 13:56
It is a commonly stated fact that 90% of the world’s data was created in the past several years. With data creation expected to continue growing exponentially in the next several decades, big data will continue to play a dominant role in our society.
TED Talk: Seth Godin - This is Broken Ben Finklea Fri, 11/26/2010 - 12:11
If you are unfamiliar with Seth Godin, this is a great introduction. If you already know him, then you will definitely enjoy this video. Seth Godin is an entrepreneur and blogger who works with marketing ideas in the digital age. This video asks a simple question: Why are so many things broken? In this witty discussion from the 2006 Gel Conference, Seth Godin shows things that are poorly designed, and 7 reasons why are they that way, and how to fix them.