Create Custom Campaign Landing Pages or Lose Sales
Homepages have a conversion rate of less than 2%. So why are 38% of internet users who click on paid search ads led to company home pages rather than dedicated landing pages?
The numbers speak for themselves. 43% of marketers who have hired web design experts to create dedicated landing pages for their campaigns rated this tactic as very effective. Likewise, brands and companies who use multiple landing pages report higher success rate in terms of lead generation
If you are creating a separate landing page for your campaign, here are the elements that separate an effective landing page from an ineffective one.
