landing pages

How to Optimize a Landing Page

The most important aspect of all your company’s PPC efforts is most arguably the landing page the searcher clicks to from your ads. The click is the easiest part of the whole process, it is getting searchers to stay on your site and convincing them to buy products or sign up for services that is challenging. Here are some proven methods to optimize your PPC landing page and turn visitors into clients.

Keyword Relevancy

Your first move is to make sure that your landing page accurately relates to the keyword you are targeting. If someone clicks through to your landing page and they don’t feel that it is relevant to what they were looking for, they will leave immediately. You may also upset the Google gods for such Internet blasphemy.

Read this article: How to Optimize a Landing Page

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