keywords

The Key to Keywords: Week 6

Tip #6: Get the "in."

Every industry has its own jargon and buzzwords. Use these to draw in the types of insiders you want to reach. After all, you want to appear as an "expert" in your field, so it is vital that you use cutting edge language to attract the crowd that's out there looking for your information.

Read this article: The Key to Keywords: Week 6

The Key to Keywords: Week 5

Tip #5: Invest in Education.

Run a campaign (pay-per-click) to find out which keywords have the most draw. This will help you optimize your page for the right keywords without wasting time on words you are unsure about. Use your data to help you make the most effective web page possible! In the long run, this is one of the most important investments you can make.

Read this article: The Key to Keywords: Week 5

Week 1: The Key to Keywords

Everyone focuses on keywords, but there's a subtle art there that few have truly mastered. "Search is like golf," says Gord Hotchkiss, president and CEO of Enquiro, a search marketer based in Kelowna, British Columbia, Canada. "It's not that hard to do it halfway right and get results. But like golf, there's a whole other dimension to search that almost no one has scratched."

This series provides tips and tricks to getting the most out of your website using keywords. Check back next Monday for the continuation.

Tip #1: Research and Test.

Read this article: Week 1: The Key to Keywords

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