A common mistake people make when optimizing their content pages is focusing on a whole list of keywords instead of just one. The best course of action is to focus on one really good keyword per content page and build everything around it. This looks better to the search engines and makes it easier for you to create the content in a way that is very relevant to the keyword or phrase you are trying to capture.
Sometimes the keywords you are trying to rank for are too competitive. Why not look at plural versions of those keywords? The good thing about plurals is that you can rank for both plural and singular versions of that word. This is a great way to maximize your efforts without spending too much time/money competing for that target keyword that everyone else wants.
Read this article: Plural versions of your keywords
When you're really trying to focus on a specific keyword the actual place it appears on your web page makes a difference and as a rule of thumb: the earlier the better. Some SEO practitioners have had success placing the keyword at the top of the page in bold and in large font. This prominence signals to the search engines that this word or phrase plays an important role on your page.
Read this article: Keyword prominence
Just as you should avoid using the stop words we talked about yesterday in your meta tags, you should also avoid repeating your keywords. If your website is about celebrity gossip it might make sense to you to have the keywords 'celebrity gossip' and 'celebrity news' both included. This would make sense to a human but meta tags are not written for humans, they are written for robots and the search engines will penalize you for repeating the word 'celebrity'.
Read this article: Avoid keyword repetition
When you are putting keywords into your keyword meta tag there are some words you need to avoid, they're called stop words. Some common stop words are: and, the, that, this, there and because. When search engine spiders see these words they are programmed to ignore them so by putting them in there you are just wasting your time.
Read this article: Avoid search engine stop words
In the old days of SEO you could put your keywords in the keyword meta tag and you would quickly show up in the search engines. The SEO of today is a bit more complicated. Many times the search engines won't even look at the meta tags, but if they do and they don't find that keyword on your page as well then they devalue your website. To the search engines your keyword meta tag is misleading and looks like spam. This will leave you worse off than if you had just left the keyword out. So the best advice is to use keyword meta tags sparingly and strategically.
Read this article: Keyword use in meta tags
Tip #10: Map pages to keywords.
Rather than sending a potential customer to a landing or home page, try to link your keyword descriptions to exactly the page that offers the item or information the user wants. If they have to fumble or search all over the place, they will quickly lose interest and you've instantly missed your opportunity to reach out to that potential customer. Give them what they want, in the easiest possible format. People like quick answers and solutions.
Read this article: The Key to Keywords: Week 10
Tip #9: Be a bad speller... or at least know how to be one.
You would be amazed how many times people misspell or mistype common words. For example, if you sell refrigerators, use "refridgerators" as a keyword possibility as well. People are in a hurry, and you could use their mistake to your advantage! I used to blog on other websites, and sometimes my posts with a spelling mistake in them brought me the highest number of hits for that reason alone.
Read this article: The Key to Keywords: Week 9
Tip #7: Review results consistently.
You'll waste time and money if you don't keep checking which keywords attract specific customers. You can not only pick and choose the optimal keywords, but you can also track which ones pull from which engines. You also learn which engines deliver customers who choose certain products or services. The key is, keep checking back as time passes. New buzzwords or slang, or perhaps a change in society or opinions can all have an impact on the success of your chosen keywords.