An interesting convergence of events came together this week. All are high profile in their own way and all serve as an excellent reminder of what it means to be a digital marketer and an entrepreneur in 2012. First, GoDaddy, the venerable domain registrar of hyper-aggressive checkout sales tactics and sexy Superbowl ads fame, went down on Monday causing millions of websites to suddenly disappear from the Interwebs.
Ever since Apple hit the market with the iPhone, its been raining nothing but apps. You can get an application called iSteam, which simulates a fogged mirror that has dripping condensation and even makes the noise when you swipe the screen. If you have trouble sleeping, iPhone has an app for white noise. You can even revisit The Oregon Trail, the classic game that broke the boredom of social studies throughout your life. There are more than 25,000 programs, or applications, for the iPhone and not all of them are created by a highly-paid developer that eats crepes every morning with his job sandwich. Recently, there has been a rush of amateur developers that have struck gold with applications that Apple has approved and sells for the iPhone. Call in the old prospectors, watch out for coyotes, and don’t forget your lantern, because a gold rush just hit on iPhone Apps.