internet marketing NEWS

Setting Up and Measuring Key Performance Indicators (KPIs) Volacci Tue, 11/27/2012 - 08:23
Key performance indicators (KPIs) make it possible for businesses to have an accurate measurement of what is working and what isn't. But how do you measure KPIs? Here are several useful tools for gauging the effectiveness of your various strategies.

Google’s Places/Organic Mashup, and What Does It Mean?

In case you have been living under a rock, here’s a news flash: Double rainbows are awesome. Oh, and also Google has made some changes to how they integrate organic and local results. This new presentation, called Place Search, moves local map results to the right column and integrates metadata, address, phone number and reviews into results. Another interesting feature of the map is that it scrolls down the side of the screen as you scroll down.