Black Friday and Cyber Monday have come and gone, but the buying season is still upon us. For web-based businesses, or even businesses with a solid web presence, holiday SEO can ensure that your site's pages have the most visibility during this peak spending period.

We are now in the middle of the gift-buying season, and most gift-givers are crossing out their lists online. You could be missing out on a substantial slice of sales if your website isn’t popping up on consumers’ radars. There are ways to improve your holiday traffic and sales without dropping all your dimes on paid search and advertising campaigns.

Search engine optimization (SEO) improvements can help your site attract new and additional traffic to your site, without the huge advertising bill. And with the millions of online shoppers this holiday season, even a small percentage of additional traffic can greatly benefit your sales success.