Advanced search operands are an easy way to find the exact content that you need. When digging through Google paid search results, using advanced search operands can be a marketer or researcher's best friend.
Can a search engine answer a simple question? It depends. This blog examines the current standing of semantic search and artificial intelligence, and breaks down how marketers can make their websites as clear as possible for Google's new Hummingbird algorithm.
Read this article: What Every Marketer Needs to Know: Semantic Search Isn’t Smart.
Google has confirmed the existence and implementation of a new algorithm, dubbed Hummingbird. This algorithm affects up to 90% of search results. Learn more about this update and it means for your marketing strategy.
Read this article: Hummingbird: Google’s Latest Algorithm Change & What it Means for Your Site
In this open letter to Volacci customers, Digital Marketing Manager Mitch Holt details recent changes that Google has made, and what clients can expect to see from Volacci’s services team in the future.
Read this article: Google Removes All Organic Keyword Data — How Our Services Will Change
Website structure is crucial to SEO-- bad layouts decimate sales. A search-friendly website structure is key to digital marketing success. Maximize yours with these tips.
In a new ad campaign, Bing bashes Google Shopping's entirely-paid search listing results. Called "Scroogled," the campaign takes aim at the fact that, since May 31, 2012 all Google shopping results are paid ads.
The fine folks at Google certain know how to keeps themselves busy. On their continuous quest to improve the overall user experience of internet search, they have recently rolled out two new search features that bring a tear of joy to my eye.