If you use Google Catalogues as a way to display your products, be advised: Tablet users interact with Google Catalogues in a far different way than desktop users. Adoption of even a few design changes when transitioning a print catalog to a digital catalog will make a substantial difference in consumer’s experience and, thus, engagement.
Is your company using structured data and rich snippets in the SERPs? (If you are not familiar with structured data, it is basically a way to explain the content of your website to the search engines in a trusted, structured format.)
Forrester Research published a report last week discussing paid blogs that left out one guideline that is critical to Google: Paid posts with sponsors not only need to be disclosed as sponsored but also must have the “no follow” tags. The “no follow” tags are important so that they do not fool Google’s spider, who is crawling the web for ranking purposes. The “no follow” tag tells the spider that the sponsored blog post shouldn’t count towards the site’s search ranking on Google.