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Will Gmail Tabs Affect Your Email Marketing Strategy?

With the rollout of Gmail's new tabs functionality, a number of email marketers are nervous. Users can choose to organize emails into up to 5 tabs including Primary, Social, Promotion, Updates, and Forums-- with most newsletters and email marketing efforts being siphoned automatically into Promotion, at least at first. A number of newsletter marketers are nervous that their emails will languish away in a heap behind the "Promotion" tab wall.
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