In the search business, Google is the tail that wags the dog. So when the company releases a new algorithm change, it has a ripple effect throughout websites near and far. Google’s latest algorithm change, May Day, was a giant rock in the pond.
Mayday – named after the closest semi-significant holiday to its release – changes the way Google indexes “long-tailed” search queries, in which the searcher uses a string of keywords to search. Before this change there was a little extra value on the importance of long-tailed keywords, allowing websites who optimize well for long-tailed to rank higher for those terms. Now Google is giving the same value to long-tailed queries as all other queries. This has caused some websites that are a little “heavy in the legs” to disappear from the SERPs.
As you may remember, Google introduced the game changer, Caffeine, a while ago as a significant improvement to their indexing infrastructure. This essentially added value to webpage speed. Website speed won’t trump relevance, but will be the deciding factor if it is the only differentiator in the sites.
While Caffeine changed the indexing infrastructure, May Day tweaks the rankings algorithm itself. This change seems to primarily affect larger sites with “item” pages that don’t have a large amounts of links built for them, may be buried deep in the site structure, and may not have any unique or value-added content on them. Many e-commerce sites are negatively affected by May Day, as their individual product pages may not have attracted enough external links and their content is generic and stale. These are the sites that are disappearing, If they don’t do anything about it, they will continue to suffer.
There are some websites that are benefiting from May Day’s change. The websites that are now ranking well for long-tailed queries are from higher quality sites, with higher quality pages and higher quality content. You can possibly say that May Day tweaked the “relevancy” algorithm. Before, pages that didn’t have high quality triggers were still getting ranked well. Now the pages with the high relevancy triggers are benefiting from their quality link building and content.
So much of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is focused on generating targeted traffic to a website’s landing pages to search further for information or to buy products and services. Any business owner knows that getting them “in the door” is only half the challenge. Keeping visitors from clicking away before they engage with your company, product, or service is a true test of one’s marketing and sales savvy. Here are some tested tips that can turn click-happy visitors into testimonial-giving customers.
Read this article: How to Keep Visitors from Clicking Away
Optimizing dynamic web content can help your site rank very well in Google, Bing and Yahoo. In fact, dynamic content, such as PDF files, can be utilized to grab the top spots for most of your important keywords and phrases. But, in order for PDFs to rank well organically, they need to be optimized for the engines.
Optimization of PDF files involves a very similar approach to the SEO of a regular web page. However, it can be a little tricky. Here are a few tips that will help you avoid the non-friendly PDFs and ensure you get the most SEO out of your PDF content.
Read this article: How to Optimize PDFs
If you have ever ‘googled’ something, than you have experienced SERPs, which is SEO slang for search engine ranking pages. SERPs have been getting more complex over the last few years to adapt to the new and evolving search habits of internet users. Search providers like Google are looking for new ways to help users have a better experience in finding the information they are looking for in real-time. To no one’s surprise, Google is leading the charge with its standard ‘blue links’ yielding to the real-time news, articles, pictures, sports scores and stock quotes. This allows its users to find the information they want, without having to search through the SERPs. We are experiencing the shift towards a better search and the future of SERPs is happening right now in front of our very own screens.