With the Power Editor tool, you can optimize your ads to help increase their conversion rates with features such as: ad placement, conversion specs and ad objectives.
Facebook's Power Editor tool contains a wealth of features to get the most out of your Facebook advertisements. Their audience targeting capabilities allow marketers to optimize and customize the reach of their ads and make the most out of their social media campaigns.
Read this article: Facebook Power Editor: Optimize Your Social Media Ad Reach
Facebook's release of its Custom Audiences tool to all advertisers presents powerful possibilities for small businesses looking to target and tailor their social media marketing.
Read this article: Target Your Social Marketing with Facebook Custom Audiences
Capturing fan attention on facebook is difficult, but key to success. Here are five strategies to avoid that'll sink your social media ship.
Facebook has announced new software for Android users from its event in its San Francisco headquarters, which invited people to “Come see our new home on Android” last week. Facebook Home was developed on the basis that a phone users will check a lock screen around 100 times a day, prompting Zuckerberg to action.
This morning, Facebook unveiled a new look for its news feed that resembles Google+ in a very striking way. Minutes after Facebook debuted the overhaul, people took to Twitter to discuss the similarities between the update and the existing look of competitor Google+, which launched its own new features yesterday.
Social media has become a powerful marketing tool, allowing businesses to reach a large audience quickly, easily, and effectively. But it’s important to remember that effectiveness depends on strategy and technique. Facebook in particular can confuse a number of business owners; here's the basics of why it's so important to have a separate Facebook page for your business.
Facebook CEO Mark Zuckerberg has announced a number of improvements to the current internal search. Graph search (the ability to search within your social graph for specifics) now allows for search queries in regular English. An example of this is: "which of my friends live in New York?" The search is now intelligent enough to rank your friends based on how much interaction you've had — so that closer friends will appear higher up the results list.
With the Oscars upon us once again, I decided to dig up this great post from our former Social Media and SEO Specialist, who, ironically enough, is an Analyst at Facebook now. Her post about The Social Network, and business and social media strategy is still relevant almost a year later. Enjoy! -Mitch Holt, Internet Marketing Coordinator, Volacci
Read this article: The Social Network, Facebook, The Oscars and how they relate to marketing
Facebook just launched Facebook Deals, a daily deal part of their site that will compete directly with sites like Groupon and LivingSocial. With it's 600 million users and it's deep pockets the question is "Can Facebook beat Groupon?"
Sure they can. Here's why.
Groupon has 10% the user base Facebook has while Facebook has 10% of the World's Population.