Well-written website copy is an art form. Laugh if you like. Giggle or guffaw. But consider this: a strong call to action on your website can not only increase your customer conversion rate, it will multiply it.
The average website is converting less than three percent of its current traffic. How well is your site converting? Do you know? If you have a website and you don’t know this answer, chances are not good that what ever the answer is, it will not please you. If you do know the answer to this and are still not pleased, read on.
Hopefully you are reading this blog post on a flight to San Francisco for DrupalConSF2010, Drupal's bi-annual conference. If you're not, I suggest you hit up priceline.com, dive-roll Shatner's karate chop, and run down a moving airplane. When you wake back up from that adrenaline-inducing imagery, join me after the jump for more information on DrupalConSF2010, how to make your very own success story commercial, and Twitter's new business model.
Google’s Super Bowl 60 second spot Parisian Love was a huge success. So big that a few parodies were made (naturally).
Now you can make your own. This week Google introduced a simple video creation tool that helps you make your own search story commercial. All you need to do is type in your Google searches, pick some music and - WHAMMY! - you’ve got your very own video! Here is Volacci’s very own search story commercial:
Drupal SEO Love
Read this article: Volacci's Search Story Commercial: Drupal SEO Love
Images and video are everywhere on the Web. Flash and other media are not far behind. Great graphics, animations, or videos add a lot of value to an otherwise boring web site. The drawback is that search engine spiders cannot read the content of these files. Nothing kills your site's searchability faster than embedding all your best keywords into graphic or Flash files. Users see them just fine but search engines see nothing. It is extremely important to communicate as much information as you can to the search engines about each graphic or media piece that you use on your site.
Google Image Search uses the file name and the alt tag to determine what the image is all about. Other services, like YouTube, Viddler, and video search engines, need help to determine what your video is about so that they can show it to people that are interested in watching your masterpiece. Make sure that you can take advantage of these powerful streams of traffic by adhering to the following guidelines.
Read this article: How to Optimize Images, Video, and Other Media in Drupal
After a much anticipated wait, I finally got my iPad delivered to Volacci's offices in Austin on Monday. I can't begin to tell you how much I love gadgets and, this being the latest new release from Apple, I couldn't be more than thrilled! It's like my iPhone and my Macbook somehow came together to meld into one.
It's been an eventful week for Apple, Foursquare, and all you Drupalistas who are counting down the days to DrupalCon SF 2010. Drupal's Developer Summit kicks off the festivities in the Bay Area next week and the fun doesn't stop until nearly the end of April! For more details on iPad usage tracking, the Developer Summit, and Foursquare gossip, join me after the jump.
If you are planning on implementing SEO on your Drupal site (or are currently doing so) discover 10 Drupal SEO mistakes to avoid with your website.
Read this article: 10 Drupal SEO Mistakes to Avoid
Last week, Volacci celebrated its 2-year anniversary with a segway tour of downtown Austin. We may have been the dorks flying around the sidewalks like maniacs, but it sure was a blast! The above photo shows our team taking a break from our seg-racing in front of the State Capitol of Texas. So far, it's been a good Friday and I hope yours is good as well. We are now entering the last couple of weeks leading up to DrupalCon SF 2010. People are putting together their survival kits and planning their non-conference adventures. But you can't go into a big conference without being informed! Without exposing the man behind the curtain, here is this week's Drupal SEO news, after the jump.
“Why is Drupal a better choice than Joomla! or WordPress for SEO?” The answer depends upon what exactly you want your site to do. Find out if Drupal is better for your needs.
Read this article: 9 Reasons Why Drupal is the Best CMS for SEO
Spring is finally in the air, March Madness is crazier than ever, and Volacci is on a segway tour of downtown Austin today! Have you seen the Chimpanzee Riding a Segway video by Parry Gripp? If you haven’t had your morning coffee yet, there may be no need. There is nothing like a chimpanzee in overalls and a red helmet riding a segway to get you excited that its Friday! But I digress. There was some really cool news this week: Drupal 7.0 Alpha 3 came out, Bing rolled out some new search features, and all that other stuff in the title of this post. Join me after the jump for a Drupal rap video, more conference news, and an international search controversy!
As smart as Google’s search engine spiders are, even they can miss pages on your site while indexing for search results. Maybe you have moved a link to content so that it’s not easily accessible. Or, it could be possible your site is too big for Google to crawl without pulling all your server’s resources - not pretty!
The solution is simple: a sitemap. There are three main types of sitemaps you can use on your Drupal site, but we will cover the most important: the XML sitemap. XML sitemaps are designed to be used by search engines for indexing your pages.
Here is a refined definition according to www.sitemaps.org:
Sitemaps are an easy way for Webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.
Web crawlers usually discover pages from links within the site and from other sites. Sitemaps supplement this data to allow crawlers that support Sitemaps to pick up all URLs in the Sitemap and learn about those URLs using the associated metadata.
For everything you possibly need to know about Drupal XML sitemaps, please join me after the jump...