drupal seo

On-Page Drupal SEO Tips for Headings



Search engine-optimizing your website is a process that takes time and knowledge. There is no magic SEO wand that you can wave to instantaneously appear #1 in Google – the closest thing to it in our opinion, The SEO Checklist, is the most efficient way to SEO a Drupal-powered site. But with every completed stage of the process, you are making progress!

After keyword research, your next step in the SEO process is on-page optimization, aka configuring and writing website elements that affect the way your site is presented to search engines and human readers. You need to configure and writing your page titles, rename your site, set up great navigation, optimize and use “clean” URLs, all while using keywords along the way.

One of the most important on-page elements your site needs to have optimized is your headings. Not to be confused with page titles, headings are the visible text at the top of a web page and are read by both spiders and human alike. Join me after the jump for on-page Drupal SEO tips for your website’s headings.

Read this article: On-Page Drupal SEO Tips for Headings

This Week in Drupal SEO News: Drupal Commons Video, Google TV, and HTML5



It’s a great day to be alive and an even greater day to optimize Drupal! Thanks for stopping by this morning for a dizzying force of Drupal SEO news. You might want to sit down for this. (As if you were standing up anyway..)

Join me after the jump for a head rush of Drupal SEO awesomeness: Drupal Commons Demonstration Video, Google TV and HTML5 buzz.

Read this article: This Week in Drupal SEO News: Drupal Commons Video, Google TV, and HTML5

5 Drupal Tools That Help Build a Social Community



Volacci loves everything about Drupal – from the community to the functionality – but we don’t specialize in all the different disciplines required for firing Drupal on all cylinders. It is true that there was a time when we dabbled in development and design, but found that our strengths lied in optimizing websites for higher search engine results. So Volacci now specializes on one thing: Drupal SEO.

For most people not intimate with SEO and design and development, this may seem like a gray area. Mostly because it is critical for all three disciplines to work closely together in order to have a fine-tuned, well-oiled website blazing a trail up the rankings. Volacci doesn’t build the sites, we work with our client’s design and development companies (usually the webmaster) to search engine-optimize the site. To butcher an old BASF ad campaign: “Volacci doesn’t make the websites, we make them rank better.”

One of the many advantages of the Drupal platform is the deep resource of tools that is available for fine-tuning and customizing a website. The tools and modules are free for download and usage, and allow for nearly endless ways to tinker with your Drupal site.

Today I am featuring five great Drupal “community-focused” tools that address the growing needs of this crazy Web 2.0 world we live in. Each one of them can be easily implemented into your website, and allows you to build a community while leveraging your business, brand, and content in a variety of social channels.

Join me after the jump for 5 Drupal community tools that will help you build a social community.

Read this article: 5 Drupal Tools That Help Build a Social Community

This Week in Drupal SEO News: Developers Save Whitehouse.gov, Google Logo Photomosiac Video, Firefox 4 Talks Extensions



It’s a great day to be alive and an even greater day to work with Drupal! Welcome to the Volacci Blog's weekly update on all news Drupal SEO. It's officially tornado season here in the Austin, Texas. Our neighbors to the north, Oklahoma, were unfortunately hit by seven or eight tornados earlier this week and expect more over the weekend. So if you happen to live or be in "tornado alley" this weekend and see anything that looks like the picture above, please head in the opposite direction. But I digress.

It's been a busy week at Volacci's news desk so I have a lot to share with you. Join me after the jump for Drupal developers saving the day for Whitehouse.gov, a fun DrupalConSF2010 video, and Firefox 4 rumors of more user control! We jump in 3...2...1...

Read this article: This Week in Drupal SEO News: Developers Save Whitehouse.gov, Google Logo Photomosiac Video, Firefox 4 Talks Extensions

Drupal SEO Best Practices for Using Keywords in Blog Posts



According to the PEW Research Center’s July 22, 2008 study on blogging and blog readership, 33% of all internet users read blogs, while 12% of all internet users “create or work on their own online journal or blog.”



That’s quite a large potential audience pool. It’s also a crowded room of opinions, commentary, and verbal wizardry. So how can you give your blog an edge and get it found by all those blog-hungry internet browsers?! Why search engine optimization my friends!

Volacci blogs almost daily. And with our website built a la Drupal, we use Drupal SEO best practices to optimize each and every blog post. One of the biggest keys (wink) to optimizing a blog post is properly using keywords strategically throughout the copy as well as in Drupal’s admin screen.

Please join me after the jump for a quick review on how to use keywords in blog posts using Drupal SEO best practices.

Read this article: Drupal SEO Best Practices for Using Keywords in Blog Posts

Drupal SEO: How to Find Conversion Problems with On-Site Usability Testing

Usability testing is an easy and objective way to find out what problems users are going to have with your site. Although it's used widely, some call it the secret weapon of web design because it is so often ignored by site designers. The reasons are many, from arrogance to lack of client support to funds. However, in this day where a 1% increase in web site usability can mean a 50% increase in sales, do not leave this tool in the box.

"Debates about the thickness of the drop shadow on the navigation tend to fade in importance as soon as the team sees a prospect struggling to find the Add to Cart button". - Lance Loveday & Sandra Niehaus, Web Design for ROI

Are you having trouble with conversions and not sure what the problem is? Join me after the jump to learn how to find conversion problems with usability testing.

Read this article: Drupal SEO: How to Find Conversion Problems with On-Site Usability Testing

This Week in Drupal SEO News: The State of Drupal Address Video, OpenScholar is Launched, and Google Search Gets Makeover



It's good day to be alive and a good day to work with Drupal! Every week nuggets of Drupal goodness hit Volacci's news desk with the force of white rhino stampede. And I can hardly hold myself back until Friday to tell you about it!

This week Dries Buytaert posted his keynote speech up and I have it for you inside the jump, along with exciting news from Acquia's new Drupal distribution and Google's new interface! So hold on tight, we go to hyperspace in 3...2...1...

Read this article: This Week in Drupal SEO News: The State of Drupal Address Video, OpenScholar is Launched, and Google Search Gets Makeover

The Drupal SEO Justice League



Volacci’s staff is very secure in their nerd-hood. Shameless, really. So when they start discussing Drupal modules in Volacci’s Friday staff meeting, it doesn’t take long before someone makes a comparison to famous sci-fi characters or comic book superheroes. We’ve all heard the joke: “how many nerds does it take to screw in a light bulb”, right? In this particular debate, we narrowed down our comparisons to the original members of the Justice League of America. (There was much love for DC Comics from a few members of our participating audience) And with Free Comic Book Day being this past Saturday, who can blame them?

Drupal modules are one of the many attractive attributes of Drupal and its community. They help extend, enhance, and build on Drupal’s core functionality. So when the flood of comparisons started, and the passion-o-meter rose all the way to 11, I couldn’t help but share the results with our Drupal community.

Join me after the jump for Drupal SEO modules and their Justice League Superhero Equivalents:

Read this article: The Drupal SEO Justice League

This Week in Drupal SEO News: Google Invests $90,000 in Drupal, "Google Me" Official Trailer, and Virtual Keyboards



With DrupalConSF2010 jet lag finally gone and CMS Expo in Chicago to look forward to next week, Volacci is taking a break to catch our proverbial breath and enjoy the spring-like weather.

It's been a busy week all over the world, with the oil spill spreading in the Gulf of Mexico, Europeans back in the skies, Gordon Brown's campaign guffaw, and attractive women causing earthquakes in the Iran. You should be glad you are reading this post and not doing something more EXTREME! But I digress.

Join me after the jump for this week's Drupal SEO news. Drupal 7.0 Alpha has yet another release, Google invests some serious cash in Drupal, and the "Google Me" official movie trailer awaits you.

Read this article: This Week in Drupal SEO News: Google Invests $90,000 in Drupal, "Google Me" Official Trailer, and Virtual Keyboards

This Week in Drupal SEO News: Volacci at DrupalConSF2010, Whitehouse.gov Releases Code, and Introducing Google Places

It was a busy week for Drupalistas. DrupalConSF2010 officially ended Wednesday, but most of us are still there in spirit. An impromptu Drupal convention was successfully put together in Antwerp, Belgium for all the European Drupalistas who couldn’t talk their airlines into flying through volcanic ash! It was a fun week for Volacci as well. We gave away an iPad to a lucky DrupalCon attendant via an interactive search contest. Our SEO pre-conference training session was a huge success all around. And my session on Conversion Rate Optimization was a blast! For more news from San Francisco, Google’s new Google Places, and Whitehouse.gov releasing their open source coding, join me after the jump.

Read this article: This Week in Drupal SEO News: Volacci at DrupalConSF2010, Whitehouse.gov Releases Code, and Introducing Google Places

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