The Meta tags module is important to your site because it tells the search engines what the content you have is all about. That is right, it's pretty much data about data. And while this seems redundant, it is incredibly important for the overall optimization of your site. Thanks to Drupal, it is very easy to set meta tags for each node with the Meta tags module. This module gives you some extra fields on each node that you create so that you can put in a description, keywords, and other meta data as you want.
Black Friday and Cyber Monday have come and gone, but the buying season is still upon us. For web-based businesses, or even businesses with a solid web presence, holiday SEO can ensure that your site's pages have the most visibility during this peak spending period.
Read this article: 5 Tips for Holiday SEO & Internet Marketing
Google, Bing and Yahoo! have put their differences aside to roll out a new initiative to apply a common set of schemas for structured data markup on websites.
Read this article: Schema.org's markup language speaks to Google, Yahoo! & Bing
Maybe you’ve made the extremely intelligent decision to switch to the Drupal CMS; maybe you’ve been a Drupalite for awhile but are looking for some Drupal web development insight; or maybe you’re looking for a good CMS home for your site. Regardless of why you’re here, you need a good developer -- A good developer can mean the difference between contentment and discontentment, happiness and unhappiness, sanity and insanity.
Read this article: 7 Things to Look For in a Drupal Developer: Drupal Web Development
The robots.txt file is a file that sits at the root level of your website and asks spiders and bots to behave themselves when they’re on your site. You can take a look at it by pointing your browser to http://www.yoursite.com/robots.txt.
Think of it like an electronic No Trespassing sign that can easily tell the search engines not to crawl a certain directory or page of your site.
Having a search engine-optimized robots.txt file is very important for SEO. It clearly established rules and expectations for Google’s spiders, which directly affects what web pages rank and don’t rank. Keep reading for more robots.txt knowledge than you thought you’d ever need on how to search engine-optimize the Drupal robots.txt file.
Read this article: How to Optimize Your Robots.txt File
Internal linking is an SEO buzzword, I know, but only a small percentage of websites actually execute a strategic internal linking structure that works. It is the act of linking to a page within your domain. Internal linking should take two forms on every website:
Read this article: 4 Internal Linking SEO Strategy Must-Knows
The title tag is and always has been one of the most important factors for on-page optimization. While there are no silver bullets in SEO -- not one single thing that will drive your entire site up in the rankings -- writing optimized title tags often generates quick and significant results.
Read this article: 4 Ways to Optimize Title Tags: Page Title Optimization
Google Analytics 5 is out, quietly released in compliance with Google's characteristic subtle release of new products and services. The new Analytics is being rolled out gradually but will eventually take Version 4’s place.
Read this article: Google Analytics Version 5 rolls out some new features, expands on old
As you may know, I am the maintainer of the popular Drupal SEO Checklist module. Many people for the last year or so have been asking when I'll update it for Drupal 7 SEO. My answer was - and still is - "when the modules that make SEO possible on Drupal 7 are relatively available and ready".
So, over the last couple of months, I've been keeping a spreadsheet of the candidate modules that might be listed in the 7 version of the SEO Checklist. You can view that spreadsheet here: