Find out if your robots.txt file is following current best practices & that it's doing what you think it's doing. You may just find that many paths you thought were being blocked are actually getting crawled by the search engines. We can show you how to resolve those issues.
Want to know how to get your Drupal 8 website SEO ready? Here are 6 tips that will get you well on your way.
Decoupled—or “headless”—content management systems have been trending in the last few years. This web development strategy, in its most basic form, is a “write once, publish anywhere” technology that separates the content from the presentation layer. Well, um...what the heck does that mean? It means that you can publish a piece of content and then use different systems to display that blog post on a computer, a mobile device, a voice-based system like Amazon’s Alexa, or even a smart watch. Basically, it allows developers to write to many different platforms without having to tediously...
“By failing to prepare, you are preparing to fail.” Benjamin Franklin
This age-old advice from Benjamin Franklin is applicable in many situations but is a clear truth when you are upgrading or migrating your website to Drupal 8. The fact is: if you do not plan for SEO in your website transition, you will see a drop in Google rankings and traffic.
Why settle for generic SEO when specialized Drupal SEO is available?
Just like generic drugs and generic foods are a lot like their name-brand counterparts, generic SEO has a lot in common with specialized Drupal SEO. There are some basic processes and tools that SEO specialists use to optimize your website in order to improve search engine rankings and generate more leads and revenue. You can use generic SEO services and see an improvement. But are you...
There are many choices out there for Web Content Management Systems (WCMS). Many commercial tools tout features and say that they compare favorably to Drupal, the leading open source solution for sophisticated WCMS. In this brief, I have researched to the best of my ability the features that make Drupal stand out from Adobe Experience Manager SEO.
I offer these caveats to my findings: 1) I have never personally used Adobe...
Drupal 8 : with the new core enhancements, marketers can execute more effective marketing campaigns by delivering personalized content segmented by audience, language, and device type. You can develop relevant content that improves SEO, drives users to your website, creates leads, and results in more sales.
On Sept 15, 2014, Searchmetrics released their 2014 Ranking Factors Study. In it, they analyzed 10,000 search results and created correlations between characteristics of websites and their rankings. In other words, webites that rank high, do x. Sites that ranks low, do y. For this blog post, I’m leaving out things like Backlinks (factor 4, 9, 12, etc.) because - as far as I know - there just aren’t that many modules or settings that can help you with it.
Now, with all the usual caveats about correlations not...
Crawl errors are the bane of every digital marketer-- they seemingly pop up over night and their numbers grow exponentially. Luckily for Drupal marketers there a number of techniques that you can employ to minimize the number of crawl errors that occur and fix the newly created crawl errors on your website. However, before we get started, let's first review a few common crawl errors that you're likely to run into.
Page Not Found - Hard 404 Errors
The hard 404 error is usually the most...
