Drupal 8 : with the new core enhancements, marketers can execute more effective marketing campaigns by delivering personalized content segmented by audience, language, and device type. You can develop relevant content that improves SEO, drives users to your website, creates leads, and results in more sales.
Read this article: 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
On Sept 15, 2014, Searchmetrics released their 2014 Ranking Factors Study. In it, they analyzed 10,000 search results and created correlations between characteristics of websites and their rankings. In other words, webites that rank high, do x. Sites that ranks low, do y. For this blog post, I’m leaving out things like Backlinks (factor 4, 9, 12, etc.) because - as far as I know - there just aren’t that many modules or settings that can help you with it.
Now, with all the usual caveats about correlations not...
Read this article: Top SEO Factors for Drupal in 2014
Crawl errors are the bane of every digital marketer-- they seemingly pop up over night and their numbers grow exponentially. Luckily for Drupal marketers there a number of techniques that you can employ to minimize the number of crawl errors that occur and fix the newly created crawl errors on your website. However, before we get started, let's first review a few common crawl errors that you're likely to run into.
Page Not Found - Hard 404 Errors
The hard 404 error is usually the most...
Read this article: I Got 99 Problems, But Drupal Crawl Errors Ain't One!
The Meta tags module is important to your site because it tells the search engines what the content you have is all about. That is right, it's pretty much data about data. And while this seems redundant, it is incredibly important for the overall optimization of your site. Thanks to Drupal, it is very easy to set meta tags for each node with the Meta tags module. This module gives you some extra fields on each node that you create so that you can put in a description, keywords, and other meta data as you want.
Read this article: How to Configure the Meta tags Module for Drupal SEO
Black Friday and Cyber Monday have come and gone, but the buying season is still upon us. For web-based businesses, or even businesses with a solid web presence, holiday SEO can ensure that your site's pages have the most visibility during this peak spending period.
Read this article: 5 Tips for Holiday SEO & Internet Marketing
Google, Bing and Yahoo! have put their differences aside to roll out a new initiative to apply a common set of schemas for structured data markup on websites.
Read this article: Schema.org's markup language speaks to Google, Yahoo! & Bing
Maybe you’ve made the extremely intelligent decision to switch to the Drupal CMS; maybe you’ve been a Drupalite for awhile but are looking for some Drupal web development insight; or maybe you’re looking for a good CMS home for your site. Regardless of why you’re here, you need a good developer -- you know, the person or company that plans, creates, and maintains your site -- to assist you with this milestone occurrence. A good developer can mean the difference between contentment and discontentment, happiness and unhappiness, sanity and insanity. (image above by Andre Molnar)
Read this article: 7 Things to Look For in a Drupal Developer: Drupal Web Development
The robots.txt file is a file that sits at the root level of your website and asks spiders and bots to behave themselves when they’re on your site. You can take a look at it by pointing your browser to http://www.yoursite.com/robots.txt.
Think of it like an electronic No Trespassing sign that can easily tell the search engines not to crawl a certain directory or page of your site.
Having a search engine-optimized robots.txt file is very important for SEO. It clearly established rules and expectations for Google’s spiders, which directly affects what web pages rank and don’t rank. Keep reading for more robots.txt knowledge than you thought you’d ever need on how to search engine-optimize the Drupal robots.txt file.