drupal seo

Headless Drupal and SEO: What Marketers Need to Know

Decoupled Drupal Has SEO Implications

Decoupled—or “headless”—content management systems have been trending in the last few years. This web development strategy, in its most basic form, is a “write once, publish anywhere” technology that separates the content from the presentation layer. Well, um...what the heck does that mean? It means that you can publish a piece of content and then use different systems to display that blog post on a computer, a mobile device, a voice-based system like Amazon’s Alexa, or even a smart watch. Basically, it allows developers to write to many different platforms without having to tediously...

Read this article: Headless Drupal and SEO: What Marketers Need to Know

Drupal 8 Migration SEO Success: Start with a Plan

Free Whitepaper Offers Keys to a Great Drupal 8 SEO Website Transition

“By failing to prepare, you are preparing to fail.” Benjamin Franklin

This age-old advice from Benjamin Franklin is applicable in many situations but is a clear truth when you are upgrading or migrating your website to Drupal 8. The fact is: if you do not plan for SEO in your website transition, you will see a drop in Google rankings and traffic.

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Read this article: Drupal 8 Migration SEO Success: Start with a Plan

Why Drupal SEO Beats Generic SEO Every Time

Specialized Drupal 8 SEO Provides Better Results Faster

Why settle for generic SEO when specialized Drupal SEO is available?

Generic: having no particular distinctive quality of application – Miriam-Webster

Just like generic drugs and generic foods are a lot like their name-brand counterparts, generic SEO has a lot in common with specialized Drupal SEO. There are some basic processes and tools that SEO specialists use to optimize your website in order to improve search engine rankings and generate more leads and revenue. You can use generic SEO services and see an improvement. But are you...

Read this article: Why Drupal SEO Beats Generic SEO Every Time

6 Tips to Rock Drupal 8 SEO

A step-by-step guide to increasing Google rankings with Drupal 8

Want to know how to get your Drupal 8 website SEO ready? Here are 6 tips that will get you well on your way.

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Drupal is Better for SEO than Adobe Experience Manager

A comparison of major SEO functionality between the two platforms clearly shows Drupal wins

Introduction

There are many choices out there for Web Content Management Systems (WCMS). Many commercial tools tout features and say that they compare favorably to Drupal, the leading open source solution for sophisticated WCMS. In this brief, I have researched to the best of my ability the features that make Drupal stand out from Adobe Experience Manager SEO.

I offer these caveats to my findings: 1) I have never personally used...

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How Marketers Use Drupal’s AMP Module to Improve Google Search Rankings

Why AMP is Important for the Marketer

Mobile users are not patient! More than 71% of mobile users delete emails immediately that don’t render well on a mobile device, 74% will only wait 5...

Read this article: How Marketers Use Drupal’s AMP Module to Improve Google Search Rankings

8 Ways Drupal 8 Can Improve Your Website and Generate More Leads

Drupal 8 : with the new core enhancements, marketers can execute more effective marketing campaigns by delivering personalized content segmented by audience, language, and device type. You can develop relevant content that improves SEO, drives users to your website, creates leads, and results in more sales.

Read this article: 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads

Top SEO Factors for Drupal in 2014

We look at the searchmetrics 2014 SEO factors and apply them to Drupal 7.

On Sept 15, 2014, Searchmetrics released their 2014 Ranking Factors Study. In it, they analyzed 10,000 search results and created correlations between characteristics of websites and their rankings. In other words, webites that rank high, do x. Sites that ranks low, do y. For this blog post, I’m leaving out things like Backlinks (factor 4, 9, 12, etc.) because - as far as I know - there just aren’t that many modules or settings that can help you with it.

Now, with all the usual caveats about correlations not...

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I Got 99 Problems, But Drupal Crawl Errors Ain't One!

Keep your website crawl error free using these modules

Crawl errors are the bane of every digital marketer-- they seemingly pop up over night and their numbers grow exponentially. Luckily for Drupal marketers there a number of techniques that you can employ to minimize the number of crawl errors that occur and fix the newly created crawl errors on your website. However, before we get started, let's first review a few common crawl errors that you're likely to run into.

Page Not Found - Hard 404 Errors

The hard 404 error is usually the most...

Read this article: I Got 99 Problems, But Drupal Crawl Errors Ain't One!

How to Configure the Meta tags Module for Drupal SEO

The Meta tags module is important to your site because it tells the search engines what the content you have is all about. That is right, it's pretty much data about data. And while this seems redundant, it is incredibly important for the overall optimization of your site. Thanks to Drupal, it is very easy to set meta tags for each node with the Meta tags module. This module gives you some extra fields on each node that you create so that you can put in a description, keywords, and other meta data as you want.