Decoupled—or “headless”—content management systems have been trending in the last few years. This web development strategy, in its most basic form, is a “write once, publish anywhere” technology that separates the content from the presentation layer. Well, um...what the heck does that mean? It means that you can publish a piece of content and then use different systems to display that blog post on a computer, a mobile device, a voice-based system like Amazon’s Alexa, or even a smart watch. Basically, it allows developers to write to many different platforms without having to tediously...
“By failing to prepare, you are preparing to fail.” Benjamin Franklin
This age-old advice from Benjamin Franklin is applicable in many situations but is a clear truth when you are upgrading or migrating your website to Drupal 8. The fact is: if you do not plan for SEO in your website transition, you will see a drop in Google rankings and traffic.
Read this article: Drupal 8 Migration SEO Success: Start with a Plan
Why settle for generic SEO when specialized Drupal SEO is available?
Generic: having no particular distinctive quality of application – Miriam-Webster
Just like generic drugs and generic foods are a lot like their name-brand counterparts, generic SEO has a lot in common with specialized Drupal SEO. There are some basic processes and tools that SEO specialists use to optimize your website in order to improve search engine rankings and generate more leads and revenue. You can use generic SEO services and see an improvement. But are you...
Read this article: Why Drupal SEO Beats Generic SEO Every Time
Drupal is phenomenal for SEO. When you use Drupal 8 for your content management system, you have a powerful tool to rock search engine optimization. I’ve worked in Drupal for 12 years and I’ve experienced firsthand how quickly search engines respond to a well-optimized Drupal website. I’ve seen customers triple their traffic in weeks after upgrading from another platform. I’ve seen competitive advantages from site-wide optimizations like RDF or AMP that put my clients on the cutting edge of SEO because they use Drupal. The benefits are a faster website, higher rankings and more traffic....
Read this article: 6 Tips to Rock Drupal 8 SEO
There are many choices out there for Web Content Management Systems (WCMS). Many commercial tools tout features and say that they compare favorably to Drupal, the leading open source solution for sophisticated WCMS. In this brief, I have researched to the best of my ability the features that make Drupal stand out from Adobe Experience Manager SEO.
I offer these caveats to my findings: 1) I have never personally used...
Read this article: Drupal is Better for SEO than Adobe Experience Manager
Read this article: How Marketers Use Drupal’s AMP Module to Improve Google Search Rankings
Drupal 8 : with the new core enhancements, marketers can execute more effective marketing campaigns by delivering personalized content segmented by audience, language, and device type. You can develop relevant content that improves SEO, drives users to your website, creates leads, and results in more sales.
Read this article: 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
On Sept 15, 2014, Searchmetrics released their 2014 Ranking Factors Study. In it, they analyzed 10,000 search results and created correlations between characteristics of websites and their rankings. In other words, webites that rank high, do x. Sites that ranks low, do y. For this blog post, I’m leaving out things like Backlinks (factor 4, 9, 12, etc.) because - as far as I know - there just aren’t that many modules or settings that can help you with it.
Now, with all the usual caveats about correlations not...
Read this article: Top SEO Factors for Drupal in 2014
Crawl errors are the bane of every digital marketer-- they seemingly pop up over night and their numbers grow exponentially. Luckily for Drupal marketers there a number of techniques that you can employ to minimize the number of crawl errors that occur and fix the newly created crawl errors on your website. However, before we get started, let's first review a few common crawl errors that you're likely to run into.
Page Not Found - Hard 404 Errors
The hard 404 error is usually the most...
Read this article: I Got 99 Problems, But Drupal Crawl Errors Ain't One!
The Meta tags module is important to your site because it tells the search engines what the content you have is all about. That is right, it's pretty much data about data. And while this seems redundant, it is incredibly important for the overall optimization of your site. Thanks to Drupal, it is very easy to set meta tags for each node with the Meta tags module. This module gives you some extra fields on each node that you create so that you can put in a description, keywords, and other meta data as you want.